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Adwords Editor 6.5

michelleclarke — Fri, 10 Oct 2008 12:17:08 +0000

I blogged about the new and improved Adwords Editor 6.5 - now here are some of the official release notes from the Adwords blog:

Version 6.5

Keyword Opportunities (Beta)

The Keyword Opportunities tool can help you generate new keywords. Go to the Tools menu > Keyword Opportunities or click 'Keyword Opportunities' on the Keywords tab.

The Keyword expansion feature generates keyword ideas based on words or phrases.
The Keyword multiplier combines lists of terms to form new keywords

Data View Improvements

Column auto-sizing: Double-click a column header to fit the width to its contents, or right-click the column header and select 'Auto-size Column.' To auto-size all columns at once, click the column chooser and select 'Auto-size All Columns.'
Horizontal scrolling: You can now scroll from left to right.
Column selection: The column chooser stays open until you click away or hit the Escape key.
Date picker: Use a calendar to select campaign end dates and date ranges for performance statistics.

Importing and exporting

New names: The account export options now have the new names below.

Old
Export to CSV
Export for Archiving
Export for Sharing
Export to HTML New
Export Spreadsheet (CSV)
Export Backup (AEA)
Export Changes for Sharing (AES)
Export Summary (HTML)
Improved HTML export: View a summary of your ads along with keywords or placements with the Export Summary option (formerly 'Export to HTML'). The report now includes the date and time of the export, currency, and other information.
Select specific campaigns or ad groups for exporting: Formerly available only for the CSV export, this feature is now available for all four export formats. Once you select an export option in the File menu, choose 'Export Selected Campaigns and Ad Groups.'

New editing options

Copy campaign or ad group 'shells': This feature enables you to copy a campaign or ad group without the items inside, then paste the duplicate campaign or ad group into a new location. Go to the Edit menu > Copy Special.
Create duplicates when replacing or appending text: When you use the Replace Text or Append Text tools (in the Edit menu) you can now create duplicates of the items you're editing and modify the duplicates instead of the originals.

Content bids

To use a separate content bid for an ad group, simply specify the bid on the Ad Groups tab. Previously, it was necessary to enable content bids for a campaign by checking a 'Content Bids' box on the Campaigns tab; this checkbox has been removed.

Text Ads On Google Maps: Google's $600m Plan

jakepjohnson — Fri, 10 Oct 2008 11:36:43 +0000

A few days ago Just Google It reported that Google was experimenting with Adwords-related Graphic Ads on Image Search. Two days later we also reported that advertising links to related content will be appearing on YouTube.

And the Google advertising juggernaut shows no sign of stopping as text-ads start appearing on Google Maps.

Google have sneaked these new ads in with no announcement like there was with the addition of YouTube links, however, it has not gone unnoticed and has been reported on blogs by Amit Agarwal in India and David Shaw in the UK.

The disappointing edge of these ads, as pointed out by TechCrunch, is that the ads are not the linked to the familiar pinpoint icons that we've seen on Google Maps in the past. The links take you directly to the advertisers landing page, as opposed to moving you to where they are on the map. Hopefully, in this early stage, Google will notice these usability problems and perhaps direct the links to a pin and bubble based ad on the map, which then links to the homepage.

Could it be, as speculated in our Google Hotspot post, that Google are trying to maximise their income in these uncertain financial times? As their shares and value drop, Google are sure to be looking at places that their successful advertising platforms have not reached.

This arguement is backed up by data from marketing research company comScore, as they point out that 131 million people worldwide used Google Maps last year (a figure that is growing) and they generated over 1.3 billion page views. Even if the industry standard rate of 2% click on those adverts and even out at $2 a click, Just Google It estimates that Google are currently missing out on 26 million clicks and $52 million a month, meaning a cool $624 million. A figure that is bound to rise seeing as comScore's graph below shows us that pageviews on Google Maps have more than doubled since the turn of the year.

[caption id="attachment_104" align="aligncenter" width="510" caption="comScore Google Maps pageviews"][/caption]

Google seem to have cottoned on to these stats and the $600 million scheme is under way...

Text Ads On Google Maps: Google's $600m Plan

jakepjohnson — Fri, 10 Oct 2008 11:36:43 +0000

And the Google advertising juggernaut shows no sign of stopping as text-ads start appearing on Google Maps.

[caption id="attachment_104" align="aligncenter" width="510" caption="comScore Google Maps pageviews"][/caption]

Google seem to have cottoned on to these stats and the $600 million scheme is under way...

Introduzione a Google AdWords

Daniele D'Ausilio — Fri, 10 Oct 2008 07:51:33 +0000

Sai come funziona Google AdWords? Se non ne hai mai sentito parlare è difficile in poche righe parlare delle sue funzionalità. Guarda questo Video (pubblicato proprio da Google Italia), che spiega in maniera sintetica ma efficace, come funziona AdWords e perchè potrebbe esserti utile. Ricorda che puoi utilizzarlo non solo nel caso hai dei TUOI Prodotti da Vendere, ma anche se stai Vendendo Prodotti di altri come Affiliato, come spiega il nostro eBook approfondito Affiliazione Pay per Click, che ti incoraggio a leggere se sei interessato a questo Argomento.

Buona Visione ;)

Kostenlose Google AdWords für gemeinnützige Organisationen

Sebastian Backhaus — Thu, 09 Oct 2008 13:55:31 +0000

Das Google Grants-Programm für Deutschland (beta) unterstützt Organisationen, die die Philosophie von Google für gemeinnützige Arbeit teilen und ihre Mission darin sehen, der Welt in Bereichen wie Naturwissenschaft und Technik, Bildung, medizinische Versorgung, Umwelt, Menschenrechte und Kunst zu helfen. Durch das Programm können gemeinnützige Organisationen, die online Spender informieren und gewinnen möchten, die Leistung des Werbeprodukts Google AdWords nutzen.

Welche Organisationen kommen in Frage, und wie läuft die Bewerbung ab? Alle Antworten auf dieser und dieser Seite.

Gefunden im Pow Wow bei netzwirken.

Adwords Editor Improvements

michelleclarke — Thu, 09 Oct 2008 13:43:27 +0000

Google's Adwords Editor has released version 6.5. For those of you who don't get to use this wonderful application on a daily basis, Adwords Editor is:

a free Google application for managing your ad campaigns. Use it to download your account, update your campaigns with powerful editing tools, then upload your changes to AdWords.

What this means is that instead of optimizing your online campaigns in Google and working through thousands of keywords one by one, you can download this application and work through campaigns on this desktop tool, change your prices, adjust your ad-copy and then post everything back into Google to appear live immediately.

One of the newest features on version 6.5 is the ability to search through 'keyword opportunities." What this does is allow you to type in a particular search term ie. "cape town hotels" and then spew back variations of that keyword, plus the search volume likely to be created by those new keyword 'opportunities.'

If you then want to add some of those new terms to your campaign, you can simply select the campaign & ad-group you would like to enter those keywords into, PLUS add the match type you'd like it to appear as (broad / phrase or exact.) Makes campaign management a lot easier and allows you to work out if those keywords are likely to pick up any traffic before you add them. If in turn you prefer not to add them directly into campaign, you can export the new terms as a spreadsheet and save it on your computer. Possible keyword list complete through one search term - this is a portion of Adwords Editor definitely worth playing around with & testing.

La publicidad en internet y los profesionales que trabajan en ella: hay de todo en la viña de la publicidad.

ricardotayar — Thu, 09 Oct 2008 09:18:31 +0000

Lo que voy a contar aquí es algo que probablemente muchos hayais vivido ya: la evolución de los profesionales de la publicidad clásica o tradicional (prensa, televisión, cartelería y radio) desde el momento en el que internet se ha convertido en un medio cada vez más importante para conseguir objetivos de empresa y debe ser gestionado publicityariamente de forma efectiva. Hace unos años, los profesionales de la publicidad trabajaban con los medios clásicos exclusivamente, que eran básicamente los mismos desde los años 50, pero con la irrupción de internet de modo masivo a mediados y finales de los 90, los profesionales de la publicidad "clásica" han tomado tres caminos bien diferentes, que son:

1 - Profesional de la publicidad clásica imperturbable. No considera internet como un medio de interés ni válido. Lo ve como un medio poco util que no llega al público y que no aporta nada a sus campañas de publicidad. Aunque dudeis, existen. También es cierto que aún pueden quedar sectores en los que internet no suponga un valor publicitario, pero lo dudo mucho.

2 - Profesional de la publicidad clásica que utiliza internet bajo los mismos parametros de un medio clásico. El más habitual de los profesionales de publicidad clásica. Para él internet es un medio más y lo trata como tal, es un canal más para hacer publicidad tradicional y coloca su publicidad como si fuera una revista o una valla publicitaria o un tríptico. No considera internet como un medio con reglas propias que lo convierten en algo distinto.

3 - Profesional de la publicidad clásica que aprovecha el potencial de internet. El especimen menos común es el profesional de la publicidad que aplica sus conocimientos publicitarios en medios tradicionales a internet, adaptándolos, por un lado, y aprovechando el potencial de la red, por otro. Si teneis cerca uno de estos, aprended de él y ponerle cerca a los otros especímenes anteriores.

Y para terminar, habría un cuarto profesional de la publicidad que es el que solo considera internet como medio válido para hacer publicidad y llegar al cliente. Así son las nuevas hornadas, más o menos. ¿Esto es correcto, es incorrecto, es una locura?, pues como casi todas las cosas, depende de cual sea el producto, pero vamos, el mundo no empieza y acaba en internet, nos guste o no.

Si hay algo que resulta dificil de explicar sobre internet como medio son precisamente sus características principales: alcance universal, interacción con el usuario, poder medir sus datos, etc... Pero estas características propias tampoco deben hacernos olvidar que es un medio más, y que utilizado conjuntamente con los medios tradicionales puede ofrecer resultados óptimos en campañas de gran calado, y también es cierto que para pequeñas campañas o presupuestos reducidos es el medio más aprovechable.

Lo que hay que tener claro es que en el fondo hay que utilizar a los medios que hay para conseguir un objetivo concreto, como puede ser dar a conocer una marca. Para ese objetivo es tan válido internet, como la radio, la tv, los panfletos callejeros o los mupis, pero cada uno impactará de manera diferente en colectivos distintos (o no). Si partieramos de esta premisa tan sencilla y obvia, profesionales de publicidad clásica y de internet nos entenderiamos mejor, porque ni internet es el maná ni la solución a todo ni es tampoco el demonio en el que muchos quieren convertirlo.

El problema viene cuando nadie quiere dar su brazo a torcer y todo debe hacerse o bien pensando en las formulas clásicas o bien pensado en novedosos virales o mailings de internet. ¿La solución?, pues de todo un poco en función del presupuesto que tenga, así de sencillo, y en cuanto a lo de ser más o menos transigente la solución también es sencilla: la publicidad es la forma de dar a conocer algo a un sector de público determinado, pues sencillamente sigamos esa máxima, y si mi objetivo es un varón blanco de 20 años con estudios medios, usaré el 80% de mi presupuesto de publicidad en internet; pero si mi objetivo es una mujer de más de cincuenta años y nivel cultural medio-bajo, será mejor que utilice ese 80% en medios como prensa o radio.

A fin de cuentas, la publicidad es un vehículo para conseguir un fin y no una religión en la que tengamos que propagar dogmas de fe: para objetivos diferentes, estrategias publicitarias diferentes... en internet y fuera.

Adwords Consultant - Search Marketing Terms

romanbills — Wed, 08 Oct 2008 22:33:30 +0000

Search advertising glossary of terms

This resource is a guide to the terms used in the world of search advertising, with a special focus on the basic concepts of search engines, search-based advertising metrics and pricing. We hope you find the guide helpful as you explore this innovative way to advertise your business.

This glossary includes terms relating to these topics:

Search Marketing
Targeting
Metrics
Pricing
Placements
Advertising on Google
Search Engine Basics
Interactive Ad Format

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Search marketing (Back to Top)

When you advertise on a search engine, you purchase keywords that relate to your product or service. Internet users type in your keywords and see your ad on the same page as their search results. Most search advertising rograms enable you to buy a prominent position at the top of the page. Others offer space alongside the search results, or below the editorial portion of the page. These paid placement options are distinguished from paid inclusions.

Query. A request for information, usually to a search engine or a database. The user types in words or topics, and the search engine returns matching results from its database. A query is at the center of every search engine interaction.

Keyword. A specific word, or combination of words, entered into a search engine that results in a list of pages related to the keyword. A keyword is the content of a search engine query.

Text ad. An ad designed for text delivery, with concise, action-oriented copy and a link to your website. Because they are not accompanied by graphics, text links are easy to create and improve page download time. Also known as a sponsored link.

Call to action. Ad copy that encourages users to take a defined action. Examples range from "Click here" or "Buy now" to "Enter now to win a free trip to Hawaii" or "Click to download a free white paper."

Landing page. An active web page where Internet users will "land" when they click your online ad. Your landing page doesn't need to be your home page. In fact, ROI usually improves if your landing page directly relates to your ad and immediately presents a conversion opportunity — whether that means signing up
for a newsletter, downloading a software demo, or buying a product. Also known as a destination URL or clickthrough URL.

Paid placement. Guaranteed listing with high ranking among search results, usually in relation to specified keywords. In response to recent FTC guidelines, many search engines clearly identify paid placements as "sponsored links," listing them separately from the editorial portion of the results page. Paid placement programs are typically based on CPC or CPM pricing, with higher overall costs than paid inclusion. Also known as pay-for-placement.

Paid inclusion. Guaranteed inclusion on a search engine's results in exchange for payment, without any guarantee of how high the listing will appear. A paid inclusion appears to the user as an editorial listing rather than as a sponsored link. Paid inclusion pricing is typically based on a flat fee or index fee.

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Targeting (Back to Top)

Targeting enables you to show your ad only to those users who specify particular keywords. Search advertising also enables you to target your ads to the right customers at exactly the right time—when they are looking for your product or service. Targeting works hand in hand with relevance to improve the effectiveness of your search advertising campaign.

Relevance. A measure of how closely a search result – or a search ad – matches the user's query. Relevance is key to harnessing the power of search advertising. The more relevant your ad, the more likely the audience will be motivated to respond to your call-to-action. At the same time, the relevance of your ad and your ad's landing page can enhance the user's search experience, while irrelevant ads can cause users to ignore advertising altogether.

Geo-targeting. The distribution of ads to a particular geographical area. For example, you can use a place name in your keyword, such as "Minnesota multimedia" or "Sacramento farm equipment." Some search engines allow you to target specific countries – and languages – without using keyword relevance.

Keyword matching. Methods of selecting and organizing your keywords to match the user's query. Four types of keyword matching options can help you refine your ad targeting:

Broad match. This is the default option. When you include keyword phrases – such as tennis shoes – in your keyword list, your ads will appear when users search for tennis and shoes, in any order – and possibly along with other terms.

Your ads may also automatically show for expanded matches, including synonyms and plurals. This means that Google will analyze your keyword list, ad text, and millions of daily Google search queries, and show your ads for relevant terms and variations (such as tennis sneakers), even if you didn't include these terms in your keyword list.

Broad matches are often less targeted than exact or phrase matches. If you decide to run your ads on broad-matched keywords, we recommend creating keyword phrases containing at least two descriptive words.

Exact match. The search query must exactly match your keyword. This means "tennis shoes" will only match a user request for "tennis shoes" and not for "red tennis shoes," even though the second query contains your keyword.

Phrase match. Your ad appears when users search on the exact phrase and also when their search contains additional terms, as long as the keyword phrase is in exactly the same order. A phrase match for "tennis shoes" would include "red tennis shoes" but not "shoes for tennis."

Negative keyword. Negative keywords allow you to eliminate searches that you know are not related to your message. If you add the negative keyword "–table" to your keyword "tennis shoes," your ad will not appear when a user searches on "table tennis shoes." Negative keywords should be used with caution, as they can
eliminate a large portion of a desired audience if applied incorrectly.

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Metrics (Back to Top)

The objectives of your search advertising campaign will include some combination of quantity- and performance-based metrics. Many of these measurements, such as impressions or clickthroughs, are also the basis for ad pricing models on search sites.

Target audience. The intended audience for an ad, usually defined in terms of specific demographics (age, income, etc.), product purchase behavior, product usage, or media usage.

Universe. The total population of the audience you're measuring.

Impression. An ad served to a user's browser. Number of impressions determines the cost of online ads in CPM pricing models. Also known as an exposure.

Reach. The total number of unique users who will be served your ad over a specific period of time. Reach is often expressed as a percent of the universe for the demographic category. Also known as an unduplicated audience.

Share of voice. A relative portion of inventory available to a single advertiser within a defined market sector over a specified time period.

Unique user. A single individual or browser who accesses a site or is served unique content and/or ads. Unique users can be identified by user registration or cookies. Also known as a unique visitor.

Repeat visitor. A unique visitor who has accessed a website more than once over a specific time period.

Frequency. The number of times an ad is delivered to the same browser in a single session or time period. A site can use cookies to track frequency.

Clickthrough. The action of clicking an ad element and causing a redirect to another web page.

Clickthrough rate (CTR). The number of clickthroughs divided by the number of impressions, multiplied by 100 and expressed as a percentage. For example, your CTR is one percent if 100 people are shown your ad and one person clicks through to your site. CTRs typically range from 0.5 percent for banner ads to 3.0 percent for text links. Also known as ad impression ratio or yield.

Return on investment (ROI). The benefit gained in return for the cost of your ad campaign. Although exact measurement is nearly impossible, your clickthrough rate and your conversion rate combined with your advertising costs, can help you assess the ROI of your campaign.

Conversion. A defined action in response to your ad's call to action. A conversion may be a sale, or it could be a registration, download, or entry into your lead database, depending on the goal of your campaign.

Conversion rate. The number of visitors who respond to your ad's call to action divided by the number of impressions, multiplied by 100 and expressed as a percentage. For example, your conversion rate is one percent if 100 people are shown your ad, five people click through to your site, and one person makes a
purchase.

Tracking. Online advertising opens the opportunity to track audience response throughout the life of your campaign. Tracking and reporting tools can help you learn as you go, so you can refine your ad creative, placement options, and spending levels if you're not seeing the results you expect. The publisher of your ads typically will provide reports on ad impressions and clickthrough. For additional analysis of your traffic and actual customer conversion rates, you'll need to build tracking mechanisms into your website.

Token. A tracer or tag attached by the receiving server to the address (URL) of a page requested by a user. A token lasts only through a continuous series of requests by a user, regardless of the length of the interval between requests. Tokens can be used to count unique users.

Beacon. A line of code placed in an ad or on a web page that helps track the visitor's actions, such as registrations or purchases. A web beacon is often possible because it's only 1 x 1 pixel in size and has no color. Also known as web bug, 1 by 1 GIF, invisible GIF or tracker GIF.

Cookie. A file on the user's browser that uniquely identifies him or her. Use of cookies on your site makes it possible for you to identify return visitors and track their web actions.

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Pricing (Back to Top)

Costs for search advertising are based on ad delivery—usually measured in CPM—or on actual ad performance. Performance-based pricing relies on a set of agreed-upon metrics, such as cost-per-click (CPC), a percentage of online revenues, or delivery of new sales leads. Some publishers also offer hybrid models, which combine the benefits of CPM and performance-based pricing.

Cost-per-1000-impressions (CPM). Pricing based on number of impressions served over a period of time. A $50 CPM means you pay $50 for every 1000 times your ad appears. ("M" is the Roman numeral for 1000.) Also known as pay-per-impression.

Cost-per-action (CPA). Pricing based on the number of actions in response to your ad. An action may be defined as a sales transaction, a customer acquisition, or simply a click. Also known as cost-per-transaction. CPA may also refer to cost-per-acquisition.

Cost-per-click (CPC). Pricing based on the number of clicks your ad receives. A typical range is 5 cents to $1 per click. Also known as pay-per-click. CPC may also refer to cost-per-customer.

Cost-per-lead (CPL). Pricing based on the number of new leads generated by your ad. For example, you might pay for every visitor that clicks on your ad and successfully completes a form on your site.

Cost-per-order (CPO). Pricing based on the number of orders received as a result of your ad placement. Also known as cost-per-transaction.

Cost-per-sale (CPS). Pricing based on the number of sales transactions your ad generates. Since users may visit your site several times before making a purchase, you can use cookies to track their visits from your landing page to the actual online sale. Also known as cost-per-acquisition or pay-per-sale.

Referral fees. Fees paid in exchange for delivering a qualified sales lead or purchase inquiry. For example, an affiliate drives traffic to other companies' sites, typically in exchange for a percentage of sales or a flat referral fee.

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Placements (Back to Top)

Whether you want to maximize visibility or minimize costs, search advertising programs offer a variety of placement options to help you meet your objectives.

Inventory. Advertising space available for purchase on a website. Based on projections, inventory may be specified as number of impressions or as a share of voice. Also known as ad avail.

Dynamic rotation. Delivery of ads on a rotating, random basis. Dynamic rotation allows ads to be served on different pages of the site and exposes users to a variety of ads.

Run-of-site (ROS). The scheduling of ads across an entire site, often at a lower cost than the purchase of specific pages or sub-sections of the site. A run-of-site ad campaign is rotated on all general, non-featured ad spaces on a site.

Remnant inventory. Low-cost advertising space that is relatively undesirable or otherwise unsold.

Exclusive. A contract that allows advertisers to purchase all inventory on a given page or for chosen keywords.

Syndication. An option that allows you to extend your reach by distributing ads to additional partner sites.

Insertion order (I/O). A contract that specifies the details of your search advertising campaign, including placements options, keywords, ad creative, landing page, pricing, geo-targeting, and language options.

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Advertising on Google (Back to Top)

Google currently reaches the largest search audience in the world. With an index of billions of web pages, images, and other file formats – combined with the industry's most advanced search technology – Google is the fastest and easiest way to find relevant information on the Internet.

Placement on Google search results is determined by Google's unique PageRank™ technology, a system for ranking web pages that was developed by Google's founders, Larry Page and Sergey Brin. PageRank indexes a web page by measuring its "importance" as determined by the number of pages that link to that page and
the importance of those pages. Google combines PageRank with sophisticated text-matching.

Google AdWords™ Program. A flexible program based on cost-per-click (CPC) pricing, with dynamic placement at the side of Google search results. You set a maximum CPC and only pay when a customer clicks on your ad, no matter how many times it is shown. A syndication option allows top-performing ads to reach users
on Google's network of search and content sites, including AOL, Ask Jeeves, EarthLink, AT&T Worldnet, CompuServe, Netscape, ABC.com, and About.com. AdWords enables you to manage the details of your campaign over the Internet at any time. For advertisers with more extensive campaigns and larger budgets, Google provides a full suite of premium strategic services.

For more information about Google search advertising opportunities, visit
www.google.com/ads

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Search Engine Basics (Back to Top)

A search engine is a program that helps users find information on the Internet. An automated system sends out a spider to the web and collects site links for its database. When a user types in a keyword or combination of keywords, the spider sorts through the database and ranks the websites in order of relevancy.
A search engine is distinguished from a directory and a portal, because its pages are generated by an automated program rather than by human editors. Popular search engines include Ask Jeeves, AltaVista, Lycos, and Google.

Spider. A program that automatically fetches web pages and feeds them to search engines. (It's called a "spider" because it crawls around the web.) Because most web pages contain links to and from other pages, a spider can start almost anywhere. As soon as it recognizes a link to another page, it goes off and fetches it. Large search engines have many spiders working simultaneously. Also known as a crawler.

Robot. A program that runs automatically without human intervention. A robot is typically endowed with some artificial intelligence, so it can adjust to the various situations it may encounter. Two common types of robots are agents and spiders. Also known as a bot.

Search optimization. Tactics and techniques that make it easier for spiders to find your page, contributing to higher ranking on a list of search engine results. Basic optimization starts with listing relevant keywords in your metatags and building clear and descriptive words into page copy, title, text hyperlinks, and image file names. It's also important to design your site on a logical link structure and follow standard HTML conventions, avoiding the use of frames, dynamic URLs, Image Maps, and JavaScript for navigation.

Directory. A compilation of websites reviewed and organized by human editors into useful categories and topics, similar to the organization of the Yellow Pages. Examples of directories are the Google Directory, About.com, and the OpenDirectory Project.

Portal. A web page that works as a starting point for a user's session on the Internet. Portals typically include a directory of websites, access to web services and shopping sites, and search functionality powered by a search engine provider. Example of portals are AOL, Netscape, CompuServe, and EarthLink.

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Interactive Ad Formats (Back to Top)

Text-based ads on search sites complement a broad selection of ad formats that encourage Internet users to take immediate action. The Interactive Advertising Bureau (IAB), a nonprofit trade association devoted to the use and effectiveness of online advertising, offers standards and guidelines for many of the following dynamic ad formats, or interactive marketing units (IMUs).

Banner ad. A graphic image, usually a GIF or JPEG, that can be placed anywhere on a web page, most frequently centered across the top. The tile ad is a smaller counterpart, typically grouped with other tile ads along a side margin. The standard banner ad is 468 x 60 pixels; the most common size for tile ads is 125
x 125 pixels.

Expandable banner. A banner ad that can expand to as large as 468 x 240 pixels after a user clicks on it or after a user moves the cursor over the banner.

Beyond-the-banner. Any advertisement that is not a banner, such as an interstitial or a pop-up ad.

Button. A clickable graphic that takes the user to another page or executes a program, such as a software demo or a video player.

Skyscraper. A tall, thin ad unit that runs down the side of a web page. A skyscraper can be 120 x 600 pixels or160 x 600 pixels.

Pop-up ad, also Pop-under ad. An ad that appears in a separate window above or beneath the user's current page. A pop-under ad is concealed until the top window is closed, moved, resized, or minimized. A pop-up ad is similar to a daughter window, but without an associated banner.

Shoskeles. An animated ad that moves across the browser, usually with sound effects. It animates only long enough to play a message before settling into a stationary ad on the page.

Interstitial ad. An ad page that appears for a short period of time before the user-requested page is displayed. Also known as a transition ad, splash page, or Flash page.

Daughter window. An ad that runs in a separate window associated with a concurrently displayed banner. In normal practice, the content and banner are rendered first and the daughter window appears a moment later.

Click-down ad, also Click-within ad. An ad that allows the user to stay on the same web page, while viewing requested advertising content. Click-downs display another file on the user's screen, normally below or above the initial ad. Click-withins allow the user to drill down for more information within the ad.

Floating ads. An ad that appears within the main browser window on top of the page's normal content, appearing to "float" over the top of the page.

Animated ad. An ad with movement, often an interactive Java applet or Shockwave or GIF89a file.

Jump page ad. A microsite reached by clicking a button or banner. The jump page itself can list several topics, which can link to your site.

Content integration. Advertising woven into editorial content or placed in a special context on the page, typically appearing on portals and large destination sites. Also known as web advertorial or sponsored content.

Original document available at:
http://scholar.google.com/ads/glossary.html

Has Your Good Campaign Gone Bad? "Salvaging Google Adgroups"

tgmentor2582 — Wed, 08 Oct 2008 13:38:38 +0000

http://www.GrowWealthVideo.com. Use the Google Change History tool to show the impact each change has on campaign performance. This tool can set you apart in the pay per click competition

Cosa sono le Landing Page

Daniele D'Ausilio — Wed, 08 Oct 2008 08:37:34 +0000

Sai cos'è una Landing Page?

Una Landing Page è una Pagina all'interno di un Sito Internet (o una Pagina Singola nel caso di un MiniSito) dove viene inviato del Traffico Web volto ad uno Specifico Obiettivo, come un'Iscrizione o un Acquisto da parte del Cliente. Pensa ad un Campo da Golf ... Una Landing Page (o Pagina di Destinazione) è la Mazza che Guida la Pallina verso l'Obiettivo finale (la Buca). Allo stesso modo, l'Obiettivo della Progettazione e della Scrittura di una Landing Page, è quello di far compiere una precisa azione da parte del Visitatore.

Ecco alcuni esempi di come si possono utilizzare le Landing Page e di come viene attirato il Traffico.

Tramite una Campagna Pubblicitaria in Pay-per-Click (come ad esempio Google AdWords) si crea una Pagina di Destinazione ottimizzata per le Parole Chiave che si stanno utlizzando all'interno degli Annunci.
Attraverso un Banner o uno Sponsor Grafico, si crea la Pagina di Destinazione con Grafica simile, per attirare quel Target di Persone.
Con un Link o un Messaggio eMail si crea la Landing Page adatta per coinvolgere le Persone ad Acquistare un Prodotto.
Anche attravero un Blog, con degli Articoli o Annunci Pubblicitari sul Menù, si possono attirare Visitatori ad entrare nella Landing page creata magari per rivendere Prodotti in Affiliazione o con Diritti di Rivendita
Persino questo Articolo che stai leggendo in questo momento è una Landing Page, per te che sei interessato proprio a questo Argomento e che sei arrivato qui magari da un mio Messaggio.

Non basterebbe un semplice Articolo di Blog per spiegare in maniera approfondita Suggerimenti e Consigli per costruire delle Landing Page di Successo, ma sia che tu stia vendendo un tuo Prodotto, o dei Prodotti in Affiliazione, ho selezionato per te alcuni Tutorial dedicati proprio questo Argomento.

Definizione di Landing Page

Come Creare una Landing Page Efficace

10 Suggerimenti per la tua Landing Page

11 Modi per Migliorare le Landing Page

Come creare Landing Page Persuasive

Credi che ti bastino queste Informazioni? ;)

Ricorda comunque che puoi scrivere qui i tuoi Commenti e le tue Domande, per conoscere di più le Landing Page e quello che puoi fare con esse.

Buona Lettura

Daniele

Mencari ide Situs Adsense dengan Google Adwords

coret2an — Tue, 07 Oct 2008 22:32:02 +0000

AUTHOR: ADEHENDRA | PUBLISHED: 1ST MAY 2007
CATEGORY: INTERNET DAN WEB, ADSENSE DAN BISNIS DI INTERNET

Di luar keterbatasan tools dari overture dan symbiotic untuk menemukan ide kata kunci (keywords) untuk situs adsense, sebenarnya kita bisa memanfaatkan program periklanan Google Adwords untuk mengecek keakuratan data yang didapat dari overture dan symbiotic. Bagaimana caranya? Apa kelebihan dan kekurangan tools ini? Simak detailnya di tulisan ini.

Melanjutkan tulisan sebelumnya (cara menemukan ide untuk tema di situs adsense), disitu sudah dijelaskan bahwa cara untuk menemukan ide untuk kata kunci (keyword) dan niche di situs adsense adalah dengan menggunakan tool di overture (http://www.inventory.overture.com/) atau dihttp://www.symbiotic.com/. Namun kedua tool ini punya kelemahan, overture merupakan tool dari yahoo, yang tentu saja hasilnya kurang akurat jika digunakan sebagai patokan banyaknya pencarian yang dilakukan di Google. Symbiotic lebih akurat dari overture, sudah merepresentasikan banyaknya pencarian di Google, malah sudah ada nilai klik per kata kunci, kelemahannya adalah jumlah database kata kunci di symbiotic sangat terbatas, kadangkala kita menemukan jawaban “not found” atau klik per day sama dengan nol dari symbiotic, padahal aktualnya belum tentu seperti itu, mungkin ini terjadi karena symbiotic “ kurang cepat” dalam mengikuti dinamika statistic di Google yang berjalan sangat cepat, nilai pay per click dapat berubah dengan sangat dinamis tergantung hasil lelang pemasang iklan. Tapi untuk pemula kedua tools ini sangat bagus untuk bahan latihan karena bentuknya yang sederhana

Catatan: Ketika tulisan ini dibuat, tools di overture sedang ada gangguan, sehingga tidak bisa menampilkan statistic pencarian yang diminta.

Nah bagaimana untuk meminimalisir kekurangan-kekurangan itu (pembahasan ini dalam scope tools gratis, jika anda membeli yang berbayar seperti wordtracker, lain lagi ceritanya), Ada satu cara lagi untuk membantu kita membidik kata kunci yang tepat, yaitu Google Adwords. Google adwords? ya google adwords? Bukankah itu situs untuk pemasang iklan? Ya betul, ingat adsense adalah kebalikan adwords, komisi yang didapatkan adsenser didapat dari pembayaran pemakai adwods. Sebagai bentuk layanan kepada pelanggannya, Google memberikan fasilitas kepada pengguna adwords untuk memperkirakan kata kunci (keyword) apa yang tepat untuk dibidik. Sebagai pengguna adsense kita dapat memanfaatkan tools ini sebagai referensi pecarian keywords. Kelebihan tools ini tentu saja adalah data yang akurat, karena bersumber langsung dari Google, melengkapi kelemahan dari dari overture atau symbiotic. Untuk bisa menggunakan tools ini, anda harus teregister dulu sebagai pemasang iklan. Lho, kalau saya gak mau memasang iklan gimana? Tenang aja, selama konfirmasi pembayaran tidak diaktifkan, tidak masalah kok. Jadi anda registrasi/membuka account agar dapat menggunakan tools penaksiran kata kunci. Masuk ke situshttp://www.google.co.id/ klik program periklanan , kemudian lakukan registrasi sesuai dengan petunjuk, plih paket standard karena toolsnya lebih lengkap. Setelah proses registrasi selesai, masuk ke account anda, klik tab alat bantu, kemudian klik link Penaksir Tingkat Kunjungan, masukkan kata kunci yang ingin anda cari, klik lanjut, dan tersajilah data yang anda inginkan. Sangat akurat dan lengkap yang terdiri dari beberapa kolom, yaitu voume pencarian (dalam bentuk bar graph), perkiraan Biaya Per Klik (BPK) rata-rata, Perkiraan posisi iklan, Perkiraan Klik Per hari, dan Perkiraan Biaya Per Hari. Data yang cukup untuk riset keywords anda.

Di bawah, merupakan contoh perbandingan hasil pencarian dari tools di overture (seperti di artikel sebelumnya) dengan hasil pencarian tools Google Adwords untuk situs niche http://www.welding-engineering.com/ :

Kata kunci	Klik Per Bulan di Oveture	Klik Per Bulan di Google
Welding	64.023	44.070
Laser welding	8.995	510
Tig Welding	4.452	1.200
Mig Welding	3.702	1.320
Arc Welding	3.457	1.500

Dari table diatas terlihat banyaknya pencarian kata kunci di overture dan adwords agak berbeda, hasil pencarian yang tinggi di overture belum tentu di google adwords juga tinggi. Silahkan kombinasikan kedua tools ini untuk hasil yang optimal.
OK gampang bukan? Silahkan mencoba.

ilmukomputerdotcom

Adwords Advisor - Search Marketing Terms

romanbills — Tue, 07 Oct 2008 18:15:08 +0000

Search advertising glossary of terms

This glossary includes terms relating to these topics:

Search Marketing
Targeting
Metrics
Pricing
Placements
Advertising on Google
Search Engine Basics
Interactive Ad Format