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	<title>marketing &amp;laquo; WordPress.com Tag Feed</title>
	<link>http://wordpress.com/tag/marketing/</link>
	<description>Feed of posts on WordPress.com tagged "marketing"</description>
	<pubDate>Sat, 11 Oct 2008 01:44:30 +0000</pubDate>

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<title><![CDATA[5 Important Newsletter Tips]]></title>
<link>http://printplace.wordpress.com/?p=155</link>
<pubDate>Sat, 11 Oct 2008 01:20:28 +0000</pubDate>
<dc:creator>Kris</dc:creator>
<guid>http://printplace.pt.wordpress.com/2008/10/11/5-important-newsletter-tips/</guid>
<description><![CDATA[Newsletter printing is one way that you can connect with your customers on a consistent basis.  Wit]]></description>
<content:encoded><![CDATA[<p>Newsletter printing is one way that you can connect with your customers on a consistent basis.  With newsletters, you can maintain and build loyal customers by sending them relevant tips, interesting articles, and updates.  Plus, newsletters come with an extra advantage - they may be read by someone other than your customer, potentially building your client base.  These perks of <a href="http://www.printplace.com/mkt/newsletter-printing.aspx">newsletter printing</a> can only occur if every issue is captivating.  Some of the most important design aspects to keep in mind are explained below.</p>
<p>1. Write headlines that will grab the attention of readers.  Using headers and subheaders can also help to break up the text into a format that is easy to skim.  </p>
<p>2. Avoid using more than two fonts as this can take away from the actual text in the newsletter.  To make different elements stand out more, use bold, contrasts, or different sizes.</p>
<p>3. Every article, guidelines, or entertaining facts should be relevant to your readers.  This will keep your audience interested and give them a newsletter which they will look forward to each mailing.</p>
<p>4. White space is a design technique that will make your newsletters more readable.  This term refers to any space between the images and text that is left blank and provides for a cleaner, less cluttered look.</p>
<p>5. Organize your newsletter by placing the most interesting articles in strategic locations within the layout.  Place the headlining article on the first page and space the rest of the most entertaining news throughout the different pages of your newsletter. This way, a reader will be more likely to stop on every page.  Just be sure to group similar pieces together.</p>
<p>Creating successful newsletters require keeping your goals in mind.  Along with following the rules of newsprint design, this insures that your newsletter printing will be worth your time and efforts.</p>
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<title><![CDATA[The Simplicity of a Greeting Card]]></title>
<link>http://designandprint.wordpress.com/?p=267</link>
<pubDate>Sat, 11 Oct 2008 01:18:27 +0000</pubDate>
<dc:creator>Kris</dc:creator>
<guid>http://designandprint.pt.wordpress.com/2008/10/11/the-simplicity-of-a-greeting-card/</guid>
<description><![CDATA[Greeting card printing is a fairly easy process because of the simplicity of the layout.  A greetin]]></description>
<content:encoded><![CDATA[<p>Greeting card printing is a fairly easy process because of the simplicity of the layout.  A greeting card has only a few parts to it, but taking the time to put the elements together correctly will provide for engaging greeting cards that connect you with the recipient.  Whether the purpose of your greeting card is to connect with customers, employees, or family and friends, make sure that your design contains the necessary elements.</p>
<p>On the front of the greeting card, include either a photograph, text, or a combination of both.  Spend the most time on the front of the card to make sure that it sets the mood for the rest of the message.  The greeting can be serious, witty, funny, or romantic.</p>
<p>You can leave the inside blank for writing a personalized message or you can include a reply to the message on the front of the greeting card.  For cards that open vertically, typically the text is printed on the bottom flap. Horizontal greeting cards contain the main text on the right flap.  You might also decide to include a poem or joke on the top opposite flap.  Including an electronic signature is necessary when mailing the cards directly from the print shop.</p>
<p>On the back of the greeting card, you can print your logo, company name, and contact information if your purpose is promotional. Or for personal use, create your own personal mark, print your name, the date, or simply leave the back blank.</p>
<p>Even with the many online greeting cards available, printed ones are still widely used and appreciated. Nothing shows someone how much you care better than a simple greeting card containing a short handwritten note.  Just be sure to order a large quantity from a greeting card printing company so that you have enough and at a discounted cost.</p>
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<title><![CDATA[Obama, Mccain, and your cellphone...]]></title>
<link>http://jimmimc.wordpress.com/?p=111</link>
<pubDate>Sat, 11 Oct 2008 00:55:54 +0000</pubDate>
<dc:creator>jimmimc</dc:creator>
<guid>http://jimmimc.pt.wordpress.com/2008/10/10/obama-mccain-and-your-cellphone/</guid>
<description><![CDATA[
This is about all I can do with these thumbs


I got text and you don&#8217;t


You can&#8217;t tur]]></description>
<content:encoded><![CDATA[<div class="mceTemp">
[caption id="attachment_114" align="alignright" width="315" caption="This is about all I can do with these thumbs"]<a href="http://jimmimc.files.wordpress.com/2008/10/7f341dfd4b_mccain_10092008.jpg"><img class="size-full wp-image-114" title="7f341dfd4b_mccain_10092008" src="http://jimmimc.wordpress.com/files/2008/10/7f341dfd4b_mccain_10092008.jpg" alt="This is about all I can do with these thumbs" width="315" height="275" /></a>[/caption]
<dl class="wp-caption alignleft">
<dt class="wp-caption-dt"><a href="http://jimmimc.files.wordpress.com/2008/10/amd_obama-smiles.jpg"><img class="size-full wp-image-113 " title="amd_obama-smiles" src="http://jimmimc.wordpress.com/files/2008/10/amd_obama-smiles.jpg" alt="I got text and you don't!!" width="240" height="240" /></a></dt>
<dd class="wp-caption-dd">I got text and you don't</dd>
</dl>
</div>
<p>You can't turn on your TV without seeing these guys. They own the news papers and the web. Heck the top read blogs on this website are about Oboma and McCain! They are on Daytime tv and prime time TV. You can't even talk to a friend without hearing a Palin joke or questions about Obama's middle name. But now these guys have their eyes on a new campaign to wage war on... your cell phone!<a href="http://jimmimc.files.wordpress.com/2008/10/mobile_web_iphone_dl.jpg"><img class="alignright size-medium wp-image-112" title="mobile_web_iphone_dl" src="http://jimmimc.wordpress.com/files/2008/10/mobile_web_iphone_dl.jpg?w=300" alt="" width="300" height="93" /></a></p>
<p>That's right. By texting the words GO to OBAMA (62262) you can get update news about where your favorite (or least favorite) politicians are going to be next. Joe Biden in Pittsburgh? Find out when and where with this handy text service.</p>
<p>Also the website features "hip" remixes of Barack Obama speeches as ring tones. (Funny) You can also use a famous saying like "time for change" as a ringer. But how could you pass up a DJ remixed speech?</p>
<p>As for McCain? Well dude is a little older and doesn't endorse text messaging on his website. (Dude doesn't know how to e-mail.) Jimmimc is bipartisan so in his defense he served in Vietnam and therefore doesn't need to know how to text. My dad doesn't know how either. But this dude isn't bipartisan and tells the story better than me!!!</p>
<p><a href="http://www.talkinmince.com/Art/68200/129/John-McCain-is-Out-of-Touch.html">http://www.talkinmince.com/Art/68200/129/John-McCain-is-Out-of-Touch.html</a></p>
<p>Go to <a href="http://www.barackobama.com/mobile/">http://www.barackobama.com/mobile/</a> get the goods if you want. Stay tuned its going to be a wild ride in November!</p>
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<title><![CDATA[$ 100,000 Experiment]]></title>
<link>http://pursang.wordpress.com/?p=466</link>
<pubDate>Sat, 11 Oct 2008 00:45:14 +0000</pubDate>
<dc:creator>pursang</dc:creator>
<guid>http://pursang.pt.wordpress.com/2008/10/11/100000-experiment/</guid>
<description><![CDATA[The Ladders is een bedrijf dat zich bezig houdt met Online Recruitment , en meer specifiek voor dat ]]></description>
<content:encoded><![CDATA[<p><a href="www.theladders.com">The Ladders</a> is een bedrijf dat zich bezig houdt met Online Recruitment , en meer specifiek voor dat deel van de werknemersmarkt waar men meer dan $ 100,000 verdient.</p>
<p>Zij komen met dit geniaal filmpje. De Pointe van het verhaal is simpel maar heel doeltreffend. Zeer goed werk van de marketeers die achter deze marketing-campagne zitten. </p>
<p>( Klik op foto voor filmpje )</p>
<p><a href="http://100k.theladders.com/?et_id=869851425"><img src="http://www.accmanpro.com/wp-content/uploads/2008/10/the-ladders.jpg" alt="" /></a></p>
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<title><![CDATA[Guerrilla Marketing Brochures: Do More with Less Money]]></title>
<link>http://adcreative.wordpress.com/?p=113</link>
<pubDate>Sat, 11 Oct 2008 00:33:11 +0000</pubDate>
<dc:creator>adcreative</dc:creator>
<guid>http://adcreative.pt.wordpress.com/2008/10/11/guerrilla-marketing-brochures-do-more-with-less-money/</guid>
<description><![CDATA[Guerrilla marketing is all about inexpensive marketing done to achieve high results. Jay Conrad Levi]]></description>
<content:encoded><![CDATA[<p>Guerrilla marketing is all about inexpensive marketing done to achieve high results. <a href="http://www.gmarketing.com/">Jay Conrad Levinson</a> first coined the term with his 1983 book <a href="http://www.amazon.com/Guerrilla-Marketing-Secrets-Profits-Business/dp/0395906253">Guerrilla Marketing</a>. Levinson defines guerrilla marketing: “It is a body of unconventional ways of pursuing conventional goals. It is a proven method of achieving profits with minimum money.”</p>
<p>Levinson contends that you don’t have to hit a home run with every <a href="http://marketing.about.com/od/marketingplanandstrategy/Plan_Your_Marketing_Strategy.htm">marketing strategy</a> – just getting a single here or there and then getting better and getting doubles and then triples works too. That’s actually how it works anyway.</p>
<p>So don’t expect wonders when you dive into printing tons of brochures without first thinking over how cost-effective you can implement your <a href="http://www.printplace.com/printing/brochures-inserts.aspx">brochure printing</a> campaign. Chances are you'll be spending more than what you should be. You don’t have to spend a ton of money to create an eye-catching and effective brochure.</p>
<p>Here are some guerrilla ways to do it:</p>
<p><strong>Use black-and-white printing.</strong> Color is indeed an effective way to catch people’s attention, but black and white can do it too, if done tastefully and with interesting graphics. If black and white weren’t an effective combination I don’t think the store White House Black Market would have lasted for over 10 years.</p>
<p><strong>See if you can use just a splash of color.</strong> Using just one accent color can turn your brochure into an eye-catching piece as well. Ask your printer how much a 1-color job would cost. Make sure to design this one color into your brochure instead of designing it in black and white and then choosing some aspects to be in the accent color. Color for color’s sake won’t end up saving you any money because it won’t look good!</p>
<p><strong>You can also add color by using colored paper.</strong> This is an old and cheap trick for adding color. But it does work!</p>
<p><strong>Use your brochures for referrals.</strong> Use the back panel of your brochure for your current customer to put his info. Then tell him (and write it on the brochure) that if a friend brings in this brochure, they’ll both get a discount. You’ll need a way to keep track of who brings in a brochure, which shouldn’t be too hard. Just having a file folder for the returned brochures of those who still need a discount applied to their next order will do. The friend who brought in the brochure should get a discount upon presenting the brochure. This is also a great way to update your mailing list (with current customer info) and add to your mailing list with the new customer’s info.</p>
<p><strong>Include a coupon in your brochure.</strong> Use one of the panels as a coupon – don’t make it a tear-out thing so that people will keep the whole brochure. This is a great way to keep the brochure from ending up in the trash – you’re giving people a reason to keep it.</p>
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<title><![CDATA[2009 Fantasy Art Calendar Now Available]]></title>
<link>http://wickedeye.wordpress.com/?p=170</link>
<pubDate>Sat, 11 Oct 2008 00:22:56 +0000</pubDate>
<dc:creator>mercuralis</dc:creator>
<guid>http://wickedeye.pt.wordpress.com/2008/10/11/2009-fantasy-art-calendar-now-available/</guid>
<description><![CDATA[Click Image to go to the Store
2009 Calendars of my work are now available over in my deviantART sto]]></description>
<content:encoded><![CDATA[[caption id="attachment_171" align="alignleft" width="229" caption="Click Image to go to the Store"]<a href="http://www.deviantart.com/print/4212774/"><img class="size-medium wp-image-171" title="Calendar" src="http://wickedeye.wordpress.com/files/2008/10/preview.jpg?w=229" alt="" width="229" height="300" /></a>[/caption]
<p>2009 Calendars of my work are now available over in my deviantART store. The calendars feature 13 of my favorite paintings from over the last year and a half, including many of the ones in my portfolio gallery. Since they run through deviantART's print service here's what dA has to say on the quality:</p>
<p>Calendars are printed on quality cardstock using high-resolution HP Indigo digital offset printers for full-bleed full colour printing. Each calendar is spiral bound and includes a full colour front cover.</p>
<blockquote><p>Calendars are $19.95 (plus whatever dA charges for shipping), full color, and a great gift for the holidays.</p></blockquote>
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<title><![CDATA[8 Major Topics You Should Be Talking About With Your Agency]]></title>
<link>http://rsaling.wordpress.com/?p=200</link>
<pubDate>Sat, 11 Oct 2008 00:07:10 +0000</pubDate>
<dc:creator>rsaling</dc:creator>
<guid>http://rsaling.pt.wordpress.com/2008/10/11/8-major-topics-you-should-be-talking-about-with-your-agency/</guid>
<description><![CDATA[I hope this article is useful as we are searching for answers in generating sales and beefing up the]]></description>
<content:encoded><![CDATA[<p>I hope this article is useful as we are searching for answers in generating sales and beefing up the bottom line. The article is provided by Mat Zucker. I will add that now is the time to push the limits and experiment in reaching spending weary consumers. I also added topic 1b.</p>
<p><strong><span style="font-size:12pt;font-family:&#34;">1. Ask the agency what the idea is.</span></strong><span style="font-size:12pt;font-family:&#34;"><br />
While online campaigns and programs can follow similar constructs as offline campaign ideas, websites, widgets and other technology-driven ideas aren't as easy to express in a simple single-minded proposition. Plus, digital creatives may not have the same experience as their traditional advertising brethren to know how to talk about ideas. I've witnessed too many clients in interactive presentations perplexed by what the big idea is, but too intimidated by the technology to demand it be made clear. This is unreasonable and unfair to the people paying for work. Technology isn't an idea unto itself. Even websites should be informed by an insight that drives their purpose and role in the mix. Of course, the expression of the idea does not have to be derivative of an advertising tagline, but it must map to the brand or business platform. Or you should throw us out of the room.</span></p>
<p><strong><span style="font-size:12pt;font-family:&#34;">1 b. Ask the agency how campaigns will integrate with each other.</span></strong><span style="font-size:12pt;font-family:&#34;"><br />
</span>This is the one area where I, Richard Saling still see a chasm of opportunities. Many companies still need to see the importance of  taking advantage of synergies and  common messaging and branding using the same across mediums. Of course the message should be slightly tweaked to speak in the same laguage, style and terms of the target audience but the same colors, fonts, logos etc. should be spread across campaigns. How will the agency drive sales, traffic and conversions using offline, online and mobile? How will offline support the online and vice versa?</p>
<p><strong>2. Tell us how you need to see ideas.</strong><br />
Digital is detailed and experiential and a lot of the magic is still expressed in its execution. The good news is you're talking to the director and the concept creator at once. So if it helps to have something more than a storyboard or key concept frames, by all means ask for it. It may take us an extra day or so to put it together, or a few extra dollars to build you a quick prototype to illustrate some nuance, but if that is what you need to absorb it and decide whether it works for you (or sell it to your own internal boss who doesn't get digital at all), then by all means say so. We want to sell the idea too.</p>
<p><strong>3. Be clear about your priorities.</strong><br />
Most digital work, especially online advertising, is inherently direct response but if attention-grabbing awareness is a huge priority, we need to know this because the work may come out quite differently. While advertising and direct-marketing creatives have separate agencies, digital agencies are comprised of a healthy mix. You don't have to choose; just prioritize.</p>
<p><strong>4. Help us get inside the material.</strong><br />
Digital is well-established in consumers' consideration and preference phases. Offering a product's details and the ability to demonstrate it online should be standard, so the more information you give us upfront, or give us access to, the better the result. It's the equivalent of the 1960s copywriter walking the factory floor to get to know the engineers and production process. We need to know everything, and we need the time to absorb it. Like direct agencies, digital agencies are strong in content development. Too often, however, we only get the general advertising brief, which doesn't go deep enough into the details, the product claims and the nuances. We have to craft pages and pages of content, minutes-worth of long-form video or podcasts -- not just paragraphs.</p>
<p><strong>5. Believe in brand expression.</strong><br />
Brands now are more than identity assets created 10 years ago. If you're seeking integration across channels and across multiple agencies, brand expression -- how a brand behaves -- is a crucial ingredient to add to the mix. Most brand guidelines need an update; in addition to classic topics such as logo, color, grid, type and imagery, brand guidelines now need tone, motion, principles and media usage. Plus, even classic identity elements need to be expanded; we need an extended color palette on the web, we need more photography assets, and we need more flexible guidelines that still differentiate a brand but are updated to the modern media environment.</p>
<p><strong>6. Don't assume advertising equals brand. </strong>There's big competition right now for who stewards the brand. In many cases, and rightly so, it's the advertising agency whose legacy includes brand planning and whose retainers and rigor puts them in the driver's seat. But it's also true that digital agencies -- whose work crosses lines, who understand collaboration and who are closer to the consumer and all the marketing touch points -- can help steer a brand. There are ad agencies that don't deserve to direct everyone, and there are digital agencies too immature to direct anyone. We believe the client needs to suss out those best suited and help all the parties define their roles and fund the retainers correctly. Be open to change, however, because things change fast and you might change your mind fairly quickly about who's leading.</p>
<p><strong>7. Fund production.</strong><br />
When I started in interactive, we produced a lot of work cheaply, through friends, through friends of friends. Digital marketing is grown up now, and it deserves production budgets commensurate with print and TV. I still see $500,000 TV production budgets and $50,000 digital budgets, which any outsider knowing the longer shelf life and increased flexibility of digital work would say is insane. Even in a consumer-generated, co-created world, brands need top photographers, professional casting, time for post-production and more. As talent rates and stock usage goes up, it's going to cost more.</p>
<p><strong>8. Beef up internal infrastructure.</strong>The digital age means brands co-creating or authoring more content. In addition to three print ads and three TV commercials per year, in-house legal now has to approve webisodes, podcasts and hundred-page websites. Consumers are expecting us to respond in real-time and clients need to beef up their strained in-house marketing and legal departments or we can't reasonably propose and produce the ideas you want and need.</p>
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<title><![CDATA[Digital Point to the Rescue!]]></title>
<link>http://buildbigships.wordpress.com/?p=510</link>
<pubDate>Sat, 11 Oct 2008 00:03:51 +0000</pubDate>
<dc:creator>loganet</dc:creator>
<guid>http://buildbigships.wordpress.com/2008/10/10/digital-point-to-the-rescue/</guid>
<description><![CDATA[Woohoo! A Digital Point member came to the rescue and posted 25+ posts on FreeBestDeals.com!

]]></description>
<content:encoded><![CDATA[<p>Woohoo! A Digital Point member came to the rescue and posted 25+ posts on <a href="http://www.freebestdeals.com" target="_blank">FreeBestDeals.com</a>!</p>
<p><a href="http://buildbigships.files.wordpress.com/2008/10/fbd_dp_traffic.jpg"><img class="alignnone size-full wp-image-511" title="fbd_dp_traffic" src="http://buildbigships.wordpress.com/files/2008/10/fbd_dp_traffic.jpg" alt="" width="510" height="654" /></a></p>
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<title><![CDATA[Social Media Provides a New Opportunity for Sparking Excitement About Products and Services]]></title>
<link>http://rsaling.wordpress.com/?p=198</link>
<pubDate>Fri, 10 Oct 2008 23:48:53 +0000</pubDate>
<dc:creator>rsaling</dc:creator>
<guid>http://rsaling.pt.wordpress.com/2008/10/10/social-media-provides-a-new-opportunity-for-sparking-excitement-about-products-and-services/</guid>
<description><![CDATA[This article written by Patrick Hanlon and Josh Hawkins will hopefully inspire you.
These days, cons]]></description>
<content:encoded><![CDATA[<p class="byline">This article written <em>by</em> Patrick Hanlon and Josh Hawkins will hopefully inspire you.</p>
<p class="MsoNormal"><em></em>These days, consumers self-select into a media environment of trusted, on-demand sources. Traditional 30-second TV spots, viral stunts and PR campaigns are subject to rerouting through a milieu of online communities that repackage, edit and mash up intended messages for distribution through social networks, search engines, e-mails and word-of-mouth. It's within that mix that today's real marketing opportunities lie.</p>
<p class="MsoNormal">
<p class="MsoNormal">Social turn: For its latest annual ice-cream-flavor search, Haagen-Dazs recruited video submissions from ice-cream enthusiasts demonstrating recipes for new flavors. An online video channel encouraged word-of-mouth promotion.</p>
<p class="MsoNormal">
<p>Rather than spending resources on 30-second spots consumers avoid, savvy marketers develop new strategies and investments to engage consumers in active conversations that invite participation in their brands. Traditional media offer monologues. New social media prompt dialogue. Successfully engaging in this dialogue across the great internet divide becomes the new challenge.</p>
<p>When you build a community of passionate advocates who share your beliefs, the dialogue becomes a natural evolution of your customer-relationship practices, inspiring trust, relevance and renewed energy around your brand.</p>
<p><strong>Bridge building</strong><br />
The opportunity to build an online community is reinforced by making sure you have created the belief system to support it. Then your online community becomes talk among people who believe in the same things, speak your language, and enthusiastically bridge the gap between manufacturer and consumer.</p>
<p>"Stop preaching and start conversing" is the message to marketers. Social media is exactly that: social. A dialogue, which may seem daunting at first, is actually a more positive way to persuade people to become advocates for your products or services. You don't have to be Aristotle to figure out that dialogue offers the opportunity to persuade, something traditional advertising increasingly fails to accomplish.</p>
<p>There are plenty of examples of how marketers have chosen to influence, engage and excite the online communities that surround their brands.</p>
<p>Social-media outlets provide a powerful new opportunity for companies to revisit their origins, their reasons for being, to expand brand communities. One such company is DuPont. It launched a social-media campaign to communicate its heritage of scientific discovery, innovation and progress to a younger, online audience. DuPont enlisted Amanda Congdon of Rocketboom to create a series of videos called "Science Stories." Each video highlighted a compelling product innovation (such as Kevlar bulletproof vests or Nomex fire-resistant clothing).</p>
<p>DuPont made the videos available online at <a href="http://www2.dupont.com/" target="_blank">stories.dupont.com</a> and distributed video clips through blogs, science-related sites and video portals. The result: fresh brand buzz and spontaneous in-market awareness for DuPont.</p>
<p><strong>Loosening reins</strong><br />
Successful social-media campaigns often require brand managers to give up some control. Be not afraid. The DuPont video clips, for example, were embedded in blogs and wrapped with commentary posted by blog owners and readers, creating an authentic dialogue and communal understanding of DuPont, prompting future interactions with its growing online community.</p>
<p>Increasing numbers of people in the 13-to-30 age group (a consumer demographic for which marketers grapple) can be found on the internet. These self-made media producers ritually scroll through articles on their RSS readers; chat with friends on instant-messaging services; send and receive SMS messages; download tracks from iTunes; update blogs, MySpace pages and social-network profiles; monitor responses to updates; post notes on friends' Facebook profiles and "walls"; and grab video clips from TV programs.</p>
<p>Blogs and forums are addicting. The opportunity to put your words and ideas online for others to praise and challenge is social media's drug of choice. The instant exchange and reshaping of ideas from random and omniscient onliners can be a powerful intoxicant.</p>
<p>The blog ring of fashion sites is so large it's almost a movement. Head for StyleMob, Iamfashion, FabSugar, Stylehive, Go Fug Yourself or the focused Purse Blog and you'll find primarily women gathering to list their favorite jeans, talk about an upcoming sale, or rant about a new designer.</p>
<p><strong>Peer pressure</strong><br />
Peer opinion is the most powerful recommender for the wired generation. A recent Nielsen survey shows that 78% of consumers trust the opinions of peers over all other information sources and advertising. The hair straightener that receives the best reviews is the next one the consumer buys.</p>
<p>Checking prices and styles online has become a ritual for many savvy shoppers. Some buy online, some pre-shop before heading to stores. But that white space between the idea of buying an item and the purchase itself is fertile territory for marketers -- if they can join the conversation or locate those who drive it.</p>
<p>The site where the conversation happens between consumer and marketer is the iconic hunting ground and presents the most opportunities for marketers in this consumer-generated space. Social-media outlets enable you to steer the dialogue toward your reason for being and offer the opportunity to weave new consumer benefits, new promotions, line extensions and other marketing efforts into your story.</p>
<p><strong>Front and center</strong><br />
Stop &#38; Shop Supermarket Co. recently launched a consumer media campaign with a new slogan, "Stop &#38; Shop works for me." The campaign centered on videos with stories from real customers. Stop &#38; Shop also used <a href="http://stopandshop.tv/" target="_blank">an internet TV microsite</a> to solicit additional customer video submissions that will be programmed into the marketing mix.</p>
<p class="MsoNormal">
<p class="MsoNormal">Stop and share: Stop &#38; Shop used an internet TV microsite to solicit customer video submissions.</p>
<p class="MsoNormal">
<p>As a result, the retail chain was able to place core consumers front and center -- real-world stories told by real people about how and why the brand is relevant in their lives.</p>
<p>Judi Palmer, senior director of marketing and communications for the company, was recently quoted in the Waltham, Mass., Daily News Tribune as saying, "For the first time, we're actually letting real customers talk about us rather than us constructing a message."</p>
<p>A common frustration for marketing executives is that it's nearly impossible to control what people write about a brand online. Innovators see social media as a new avenue of communication. After all, the benefit of having a brand community is that you can talk with one another. It's daunting, but what better way to engage people in your message and the language surrounding your brand than to engage them in a dialogue about it?</p>
<p><strong>Public follow through</strong><br />
<a href="http://consumerist.com/" target="_blank">The Consumerist</a> is a corporate-watchdog site with more than 620,000 visitors per month that solicits stories from consumers -- with preference given to negative experiences. And that's OK. The opportunity for companies on sites such as the Consumerist is to directly address issues of customer dissatisfaction. The Consumerist tends to post follow-up stories, so what begins as a warning against a certain company can reveal the care and concern by that same company reaching out to invest itself in customer concerns.</p>
<p>Opportunities to reach out even to those who don't like your brand can have powerful positive consequences. Reaching out conveys confidence, accessibility, respect and authenticity to people both inside and outside of the brand community. Steve Jobs' prescient rebate to iPhone owners earlier this year gained huge credibility and empathy in response to one of the simplest of merchandising techniques: a price cut.</p>
<p>The news of the price cut set the blogosphere on fire with commentary. Regardless of where consumers landed on the issue, the result was a general perception that Apple was responsive and engaged with their community.</p>
<p>Even if you can't always control the conversation, you can join it. That lets you project an image of authenticity and transparency.</p>
<p><strong>Pick a flavor</strong><br />
The annual Häagen-Dazs ice-cream-flavor search, Scoop, has taken a decidedly social turn in an attempt to grow the brand's community. Häagen-Dazs recruited video submissions from ice-cream enthusiasts demonstrating recipes for new flavors. An online video channel encouraged word-of-mouth promotion by online foodies through e-mail features, link sharing and RSS feeds for consumer videos.</p>
<p class="MsoNormal">
<p class="MsoNormal">From thousands of submissions, the online community voted to select finalists. The winning flavor, caramelized pear and toasted pecan, just hit grocery stores.</p>
<p class="MsoNormal">
<p>From thousands of submissions, the online community voted to select finalists. The winning flavor, caramelized pear and toasted pecan, just hit grocery stores.</p>
<p>Leaders and senior management can relate with their brand communities by writing about their companies' culture, plans and concerns -- and field comments from the customer side.</p>
<p>Corporate blogs often have direct C-level involvement with high-level industry perspectives, PR announcements and thought leadership. Sometimes these sites have PR or legal oversight. Other times, blog mavericks such as GM Vice Chairman Bob Lutz, who writes on GM's <a href="http://fastlane.gmblogs.com/" target="_blank">FastLane blog</a>, have a slightly more direct flow of communication. (Social personal finance site Wesabe lets customers call their CEO four hours a day, seven days a week in their "Talk To Jason" program.) A corporate blog can provide a useful platform to quickly address issues and respond to consumer concerns.</p>
<p><strong>Lasting conversations</strong><br />
Social media, whether it is executed in the form of blogs or the mobile web, treats marketers with a new opportunity to engage and excite the communities that surround their brands with people who care. In today's commoditized world, where apathy and skepticism run wild, social media are one more opportunity to become a part of the conversation and keep consumer loyalists talking about you through product iterations and company life cycles and link them with others who feel just as passionate about you.</p>
<p>The brands that leapfrog into the future will be those enabled with a community that feverishly praises them and pummels their competition. Embrace this brave new dialogue, and your brand zealots (sometimes even your detractors) will reward you for it.</p>
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<title><![CDATA[ELYAC Realty: How much does a real estate agent make? Real Estate Agent Salary?]]></title>
<link>http://elyacrealty.wordpress.com/?p=212</link>
<pubDate>Fri, 10 Oct 2008 23:46:15 +0000</pubDate>
<dc:creator>ELYAC Realty Los Angeles Real Estate Agent, Home Loans, Mortgage Brokers</dc:creator>
<guid>http://elyacrealty.pt.wordpress.com/2008/10/10/elyac-realty-how-much-does-a-real-estate-agent-make-real-estate-agent-salary/</guid>
<description><![CDATA[
  



About ELYAC Realty:
ELYAC Realty is a full service residential &amp; commercial real estate b]]></description>
<content:encoded><![CDATA[<p style="text-align:center;"><a href="http://s109.photobucket.com/albums/n52/FirstImpressionstudios/?action=view&#38;current=ELYAC-LO-FF.jpg" target="_blank"><img class="aligncenter" src="http://i109.photobucket.com/albums/n52/FirstImpressionstudios/ELYAC-LO-FF.jpg" border="0" alt="ELYAC Realty" width="167" height="120" /></a><br />
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<p class="MsoNormal">
<p><!--[if gte mso 9]&#62;  Normal 0     false false false  EN-US X-NONE X-NONE                           &#60;![endif]--><!--[if gte mso 9]&#62;                                                                                                                                           &#60;![endif]--></p>
<p class="MsoNormal"><span style="font-size:10pt;line-height:115%;">About ELYAC Realty:</span></p>
<p class="MsoNormal" style="line-height:normal;"><span style="font-size:10pt;">ELYAC Realty is a full service residential &#38; commercial real estate broker, mortgage financing, &#38; insurance company serving the greater Southern California area.<span> </span>ELYAC Realty established itself through honesty, integrity, great customer services and always putting clients first.</span></p>
<p class="MsoNormal" style="line-height:normal;"><span style="font-size:10pt;">Companies who offer 100% commission leave you to fend for yourself and have a very hands-off approach because in the end it’s not worth their time or money to provide assistance for you.<span> </span>Big name companies are all about putting as much money in their pockets in order to cover their high expenses ultimately stinging you on commission splits.<span> </span></span></p>
<p class="MsoNormal" style="line-height:normal;"><span style="font-size:10pt;">Your best bet is to join an emerging well respected real estate company, such as ELYAC Realty, that combines both high commission splits with a hands on approach that will guide, train, and be your partner in every transaction</span></p>
<p class="MsoNormal" style="line-height:normal;"><span style="font-size:10pt;">We are looking to expand our business and seeking to bring on hardworking Real Estate Agents and Mortgage Loan Officers who have a passion for making money.</span></p>
<p class="MsoNormal" style="line-height:normal;"><span style="font-size:10pt;"> </span></p>
<p class="MsoNormal" style="line-height:normal;"><strong><span style="text-decoration:underline;">Why you should join ELYAC Realty:</span></strong></p>
<ol>
<li><!--[if !supportLists]--><!--[endif]--><span style="font-size:10pt;line-height:115%;">One of the top pages on Google and Yahoo Directories for both “Real Estate Agents Los Angeles” and “Mortgage Brokers Los Angeles”.<span> </span>It took us one year of heavily investing in SEO to get these positions</span></li>
<li><!--[if !supportLists]--><!--[endif]--><span style="font-size:10pt;line-height:115%;">We actively invest in our company: advertisements, sponsorships, newspapers, online banners, etc. all to get leads for our agents</span></li>
<li><!--[if !supportLists]--><!--[endif]--><span style="font-size:10pt;line-height:115%;">We have an email list serve of more than 50,000 emails that we actively send: agent listing blasts, news blasts, rate discount blasts, new agent hire blast, market info blasts, etc</span></li>
<li><!--[if !supportLists]--><!--[endif]--><span style="font-size:10pt;line-height:115%;">Depending on your closings ability and experience level, you should get 1-2 qualified leads a month.<span> </span></span></li>
<li><!--[if !supportLists]--><span style="font-size:10pt;line-height:115%;">The agents who generate business through personal referrals get more company leads</span></li>
<li><!--[if !supportLists]--><!--[endif]--><span style="font-size:10pt;line-height:115%;">We are in this business for the long haul and we understand that in order for us to be successful our agents have to be successful</span></li>
<li><!--[if !supportLists]--><!--[endif]--><span style="font-size:10pt;line-height:115%;">We provide every real estate agent or loan officer an opportunity to succeed even if it means we have to hold their hand through their first few transactions</span></li>
<li><!--[if !supportLists]--><!--[endif]--><span style="font-size:10pt;line-height:115%;">We have a hands on approach to help every agent with any problems he or she may have</span></li>
<li><!--[if !supportLists]--><!--[endif]--><span style="font-size:10pt;line-height:115%;">When you join ELYAC Realty, you are joining a family and we are always here to answer any inquires and to help with any situation</span></li>
</ol>
<p class="MsoNormal"><span style="font-size:10pt;line-height:115%;"><br />
</span><strong><span style="text-decoration:underline;">What you receive when you join ELYAC Realty: </span></strong></p>
<ol>
<li><!--[if !supportLists]--><!--[endif]--><span style="font-size:10pt;line-height:115%;">Experienced agents receive: 85% commission on self generated Real Estates/Loans with a flat fee of $150 per file.<span> </span>50% commission on company generated Real Estate/Loans with a flat fee of $150 per file.</span></li>
<li><!--[if !supportLists]--><!--[endif]--><span style="font-size:10pt;line-height:115%;">New agents with little or no experience get: 75% commission on self generated Real Estates/Loans with a flat fee of $150 per file.<span> </span>50% commission on company generated Real Estate/Loans with a flat fee of $150 per file.</span></li>
<li><!--[if !supportLists]--><!--[endif]--><span style="font-size:10pt;line-height:115%;">Professional brochures made to market your listings and to market yourself (see attached)</span></li>
<li><!--[if !supportLists]--><!--[endif]--><span style="font-size:10pt;line-height:115%;">Professionally made flyers with your pictures on them so you can send out to your own email list</span></li>
<li><!--[if !supportLists]--><!--[endif]--><span style="font-size:10pt;line-height:115%;">We also have a staff of highly trained &#38; qualified professionals, to process your Loans or coordinate your Real Estate Transactions at no extra charge to you. </span></li>
<li><!--[if !supportLists]--><!--[endif]--><span style="font-size:10pt;line-height:115%;">Help with writing contracts and contract negotiations</span></li>
<li><!--[if !supportLists]--><span style="font-size:10pt;line-height:115%;">A real estate transaction checklist for buying and selling</span></li>
<li><!--[if !supportLists]--><!--[endif]--><span style="font-size:10pt;line-height:115%;">No sign up fees &#38; No monthly fees only a flat $150 per files to cover E&#38;O and other charges</span></li>
<li><!--[if !supportLists]--><!--[endif]--><span style="font-size:10pt;line-height:115%;">We pay out same day as close of escrow </span></li>
<li><!--[if !supportLists]--><!--[endif]--><span style="font-size:10pt;line-height:115%;">Flexibility to work from home or your self-provided office </span></li>
<li><!--[if !supportLists]--><!--[endif]--><span style="font-size:10pt;line-height:115%;">If you do commercial real estate, get help with underwriting, financial analysis, due diligence, investment book preparation, discounted cash flow modeling, pro-forma projects, etc.</span></li>
<li><!--[if !supportLists]--><!--[endif]--><span style="font-size:10pt;line-height:115%;">Although this is much easier than selling real estate on your own because we provide some clients for you to work with, you still have to work hard to follow up with clients and to close them.</span></li>
<li><!--[if !supportLists]--><span style="font-size:10pt;line-height:115%;">Approved with 70+ major lenders (Sub-prime, A-paper, Alt A, Commercial, Hard Money)</span></li>
</ol>
<p class="MsoNormal" style="margin-bottom:.0001pt;line-height:normal;">
<p>For more information please contact us direct at 408-898-4650 or email Jake at jake@elyacrealty.com</p>
<p><strong><span style="font-size:10pt;font-family:&#34;">ELYAC Realty</span></strong></p>
<p class="MsoNormal" style="margin-bottom:.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&#34;">Brokerage &#124; Financing &#124; Insurance</span></p>
<p class="MsoNormal" style="margin-bottom:.0001pt;line-height:normal;"><strong><span style="font-size:10pt;font-family:&#34;">Tel</span></strong><span style="font-size:10pt;font-family:&#34;">: 310.562.0572 &#124; <strong>Toll</strong>: 877.44.ELYAC &#124; <strong>Fax</strong>: 310.882.6848</span></p>
<p class="MsoNormal" style="margin-bottom:.0001pt;line-height:normal;"><strong><span style="font-size:10pt;font-family:&#34;">Email</span></strong><span style="font-size:10pt;font-family:&#34;">: info@elyacrealty.com &#124; <strong>Web</strong>: ww.elyacrealty.com</span></p>
<div class="zemanta-pixie" style="margin-top:10px;height:15px;"><a class="zemanta-pixie-a" title="Zemified by Zemanta" href="http://reblog.zemanta.com/zemified/46ca5530-9450-4676-bb18-172ef5e5db36/"><img class="zemanta-pixie-img" style="border:medium none;float:right;" src="http://img.zemanta.com/reblog_e.png?x-id=46ca5530-9450-4676-bb18-172ef5e5db36" alt="Reblog this post [with Zemanta]" /></a></div>
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<title><![CDATA[Why Marketers Make More Money with Fee-Based Charges]]></title>
<link>http://mattdxy.wordpress.com/?p=145</link>
<pubDate>Fri, 10 Oct 2008 23:31:30 +0000</pubDate>
<dc:creator>mattdxy</dc:creator>
<guid>http://mattdxy.pt.wordpress.com/2008/10/10/why-marketers-make-more-money-with-fee-based-charges/</guid>
<description><![CDATA[Marketing professionals provide a service to their clients. The knowledge, time and experience of a ]]></description>
<content:encoded><![CDATA[<p>Marketing professionals provide a service to their clients. The knowledge, time and experience of a professional needs to be figured into the final fee for a marketing project. The client doesn’t need to know exactly how much time you spent on her project to get it done; she just wants to know if it’s going to be done on time.</p>
<p>Actually, many clients prefer to get a fee-based quote rather than an hourly quote. People want to know how much they are going to be paying you when everything is said and done. It’s just easier to budget when you already know what the final tab will be.</p>
<p>The more experienced you get, the less time it will take you to do things. For instance, I can write a press release in less than an hour because of my experience because I have a general idea of what needs to be said and where things go. Does that mean I should charge less than a newbie who takes two hours to write the release because he has to look things up? That’s ridiculous, but that’s exactly what happens when you charge by the hour. You end up devaluing yourself because you get faster at certain tasks. You can make more money as you get better at your job by charging a flat project-based fee rather than an hourly fee.</p>
<p>Not only can you make more money by charging a flat fee, I think it seems more professional. Hourly workers are generally at the low end of the totem pole at companies, with salaried workers in managerial and executive positions. Charging an hourly fee can make you seem like an amateur.</p>
<p>Charging by the project is a way to market your service as more of a product, which I think is a good thing. Clients know what they’re getting – they know they’re paying X amount for Y service (or product, if it’s a brochure or press release) no matter how many hours were put into the project. Plus, it eases clients’ minds because they don’t have to worry about you padding the bill with hours of surfing the ’Net. Charging a flat fee eliminates a lot of guesswork and worries that clients face. When you shop at the grocery store, you don’t care how many hours it took to make that sweater, you’re only concerned with how much you’ll have to pay for the sweater. You care about the end result. That’s how many businesses that outsource marketing functions think as well.</p>
<p>Blogs such as <a href="http://www.ducttapemarketing.com/blog/2008/09/25/hourly-thinking-is-a-recipe-for-disaster">Duct Tape Marketing</a> endorse the fee-based approach, as does consultant <a href="http://www.summitconsulting.com/">Alan Weiss</a>. Weiss even wrote a book about it: <a href="http://www.amazon.com/Value-Based-Fees-Chargeand-Ultimate-Consultant/dp/0787955116">Value-Based Fees: How to Charge and Get What You're Worth</a>.</p>
<p>If you’ve been basing your fees on the hour, think about how that can affect your future business. As you work faster, you’ll end up making less money, so seriously reconsider your fee structure.</p>
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<title><![CDATA[La Comay ridiculiza a Daddy Yankee por "Vota o quedate callao"]]></title>
<link>http://enteresehoyenpuertorico.wordpress.com/?p=553</link>
<pubDate>Fri, 10 Oct 2008 23:25:52 +0000</pubDate>
<dc:creator>enteresehoyenpuertorico</dc:creator>
<guid>http://enteresehoyenpuertorico.pt.wordpress.com/2008/10/10/la-comay-ridiculiza-a-daddy-yankee-por-vota-o-quedate-callao/</guid>
<description><![CDATA[El titiritero Kobbo Santarrosa, en su programa televisivo de &#8221;SuperXclusivo La Comay&#8221; q]]></description>
<content:encoded><![CDATA[<p style="text-align:justify;"><img class="alignright size-full wp-image-557" src="http://enteresehoyenpuertorico.wordpress.com/files/2008/10/j02837011.gif" alt="" width="104" height="100" /><img class="alignleft size-medium wp-image-555" src="http://enteresehoyenpuertorico.wordpress.com/files/2008/10/comay1.gif?w=204" alt="" width="106" height="106" /><img class="alignleft size-full wp-image-556" src="http://enteresehoyenpuertorico.wordpress.com/files/2008/10/daddy-yankee.jpg" alt="" width="100" height="104" />El titiritero Kobbo Santarrosa, en su programa televisivo de "SuperXclusivo La Comay" que se transmite por el Canal 4 de Puerto Rico, ridiculizo hoy al cantante Daddy Yankee por su participacion en el debate televisivo con los candidatos a la gobernacion de Puerto Rico y que se transmitio por el Canal 11 de Univision de Puerto Rico.  Paso gran parte de su programa mofandose de Daddy Yankee renombrando el debate como "Riete o quedate callao".  A mi entender Daddy Yankee hizo una labor excelente a pesar de no tener experiencia previa en este tipo de evento. </p>
<p style="text-align:justify;">Su mensaje final a los candidatos, fue uno muy emotivo y se podia notar la emocion y el sentimiento en los ojos de los candidatos y del publico presente.  La Comay no puede soportar que un canal rival del Canal 4 como lo es el Canal 11 Univision, haya captado la atencion de la audiencia durante el horario de 8:00 PM a 10:00 PM, tiempo que duro el debate.  Yo felicito a Daddy Yankee por un trabajo bien hecho y a la vez condeno la actitud de Santarrosa el cual no puede soportar lo bueno y decente ya que se alimenta de estiercol, imbecilidad y mediocridad.</p>
<p style="text-align:justify;">Ojala y saquen del aire de una vez y por todas la basura de programa  "SuperXclusivo La Comay".  De verdad pienso que el dia que este individuo (Kobbo Santarrosa) parta de este mundo hacia el Infierno, lo deberian hacer un dia de fiesta en Puerto Rico.</p>
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<title><![CDATA[Release Weight Today!]]></title>
<link>http://thewealthpage.wordpress.com/?p=76</link>
<pubDate>Fri, 10 Oct 2008 23:13:38 +0000</pubDate>
<dc:creator>majogi</dc:creator>
<guid>http://thewealthpage.pt.wordpress.com/2008/10/10/release-weight-today/</guid>
<description><![CDATA[Fellow Entrepreneur,
 
Is your busy schedule keeping you from taking the time to look after your bo]]></description>
<content:encoded><![CDATA[<p class="MsoNormal" style="margin:0;"><span style="font-size:small;font-family:Times New Roman;">Fellow Entrepreneur,</span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:small;font-family:Times New Roman;"> </span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:small;"><span style="font-family:Times New Roman;">Is your busy schedule keeping you from taking the time to look after your body the way you would like?<span>  </span>Are you working so much building your business that you have neglected your health especially your weight?<span>  </span>Have you gained a few pounds that you’re not proud of?<span>  </span></span></span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:small;font-family:Times New Roman;"> </span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:small;font-family:Times New Roman;">Listen, I know how it is as a business owner and entrepreneur, your time is valuable and when you’re busy you don’t have the time to think about much except your business.<span>  </span>With such a demand on your schedule it is easy to pick up a few bad habits, which can lead to weight gain.</span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:small;font-family:Times New Roman;"> </span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:small;font-family:Times New Roman;">Let’s face it as we get older our metabolism slows down and our lives get busier and busier. </span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:small;font-family:Times New Roman;"> </span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:small;font-family:Times New Roman;">If this describes your situation I have a solution.<span>  </span>More importantly this solution won’t cost you a ton of money and it won’t take a ton of effort to implement.</span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:small;font-family:Times New Roman;"> </span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:small;"><span style="font-family:Times New Roman;">My Friend Steve Roehm from Nashville Hypnosis has developed a new Trance Mutation program that is designed to help you develop the exact mind-set to lose weight.<span>  </span></span></span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:small;font-family:Times New Roman;"> </span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:small;"><span style="font-family:Times New Roman;">Steve’s new Trance Mutation program will help you go deeper into your psyche to get to the core of weight release.<span>  </span></span></span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:small;font-family:Times New Roman;"> </span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:small;font-family:Times New Roman;">Notice I said weight release, that’s right weight release which is different than weight loss.<span>  </span>Weight loss is designed and accomplished through diet and portion control but most weight loss programs don’t work on the right mental mind set needed to “release” the weight.</span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:small;font-family:Times New Roman;"> </span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:small;font-family:Times New Roman;">With Steve’s new program all you have to do is commit to listening to this Mp3 for 10 minuets and you will begin to transform to your core the way you think and feel about food, and your weight.</span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:small;font-family:Times New Roman;"> </span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:small;font-family:Times New Roman;">Steve has allowed me to introduce you to his new product at a discounted rate.<span>  </span>For anyone who is interested in purchasing this great new Trance Mutation program to help you “release weight” Steve has allowed me to discount the price to $17 dollars.<span>  </span>He told me the price will go back up to the original price of $27 dollars at the end of the week.</span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:small;font-family:Times New Roman;"> </span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:small;font-family:Times New Roman;">Don’t pass up this opportunity to release those extra pounds, click on this link to order you Mp3 copy today.</span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:10pt;color:#333333;font-family:Arial;"><a href="https://www.e-junkie.com/ecom/gb.php?ii=156227&#38;c=ib&#38;aff=37527&#38;ev=6be81b9b1c"><span style="color:#003399;">https://www.e-junkie.com/ecom/gb.php?ii=156227&#38;c=ib&#38;aff=37527&#38;ev=6be81b9b1c</span></a></span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:small;font-family:Times New Roman;"> </span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:small;font-family:Times New Roman;">Sincerely,</span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:small;font-family:Times New Roman;"> </span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:small;font-family:Times New Roman;">John Giammarco</span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:small;font-family:Times New Roman;"> </span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:small;font-family:Times New Roman;">P.S. The price will jump back up to $27 dollars by the end of the week so make sure you order your copy today and begin the important mental process of “weight release” today!</span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:small;font-family:Times New Roman;"> </span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:small;font-family:Times New Roman;">Click here to get your copy:</span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:10pt;color:#333333;font-family:Arial;"><a href="https://www.e-junkie.com/ecom/gb.php?ii=156227&#38;c=ib&#38;aff=37527&#38;ev=6be81b9b1c" target="_blank"><span style="color:#003399;">https://www.e-junkie.com/ecom/gb.php?ii=156227&#38;c=ib&#38;aff=37527&#38;ev=6be81b9b1c</span></a></span></p>
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<title><![CDATA[Turning Your Network Into Connections]]></title>
<link>http://jefffishman.wordpress.com/?p=3</link>
<pubDate>Fri, 10 Oct 2008 22:50:41 +0000</pubDate>
<dc:creator>jefffishman</dc:creator>
<guid>http://jefffishman.pt.wordpress.com/2008/10/10/turning-your-network-into-connections/</guid>
<description><![CDATA[I recently attended a conference and heard Sandra Yancy speak.  She actually had some great informa]]></description>
<content:encoded><![CDATA[<p>I recently attended a conference and heard Sandra Yancy speak.  She actually had some great information for people that really want to network.  </p>
<p>Her main points were:</p>
<ul>
<li>Show Up</li>
<li>Master the art of the "X" words (give me an eXample of your perfect client, eXplain your biggest challenge, can you eXpand on that)</li>
<li>Follow-up</li>
<li>Make yourself memorable</li>
</ul>
<ol></ol>
]]></content:encoded>
</item>
<item>
<title><![CDATA[Visa nos estádios.]]></title>
<link>http://blogextracampo.wordpress.com/?p=1133</link>
<pubDate>Fri, 10 Oct 2008 22:24:53 +0000</pubDate>
<dc:creator>fernandotasso</dc:creator>
<guid>http://blogextracampo.pt.wordpress.com/2008/10/10/visa-nos-estadios/</guid>
<description><![CDATA[A empresa de cartões de crédito tem um projeto interessante que já começou a ser implantado em a]]></description>
<content:encoded><![CDATA[<p>A empresa de cartões de crédito tem um projeto interessante que já começou a ser implantado em alguns estádios. A empresa reserva um espaço especial no estádio e vende os ingressos na internet. A Visa já tem acordo com Palmeiras, Santos, Botafogo, Figueirense e Portuguesa.</p>
<p>A iniciativa é excelente, e lembra algumas coisas que eu já comentei aqui no extracampo.com, como a compra de ingressos com cartão de crédito e através da internet. Outra vantagem é ter uma área reservada para esses torcedores, dando mais conforto e segurança aos espectadores. Além de facilitar a compra dos ingressos, a área é uma opção para os que podem pagarum pouco mais.</p>
<p>A empresa também patrocina o mundial de Futsal, e já vendeu todos os ingressos da final. Com isso a Visa pretende conquistar os dirigentes da FIFA e implantar seu sistema também na Copa do Mundo. Facilitar a vida do torcedor e melhorar a qualidade do espetáculo e das arenas é uma medida essencial para aumentar o número de torcedores nos estádios.</p>
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<title><![CDATA[Marketing Viral]]></title>
<link>http://dream1team2work3.wordpress.com/?p=3</link>
<pubDate>Fri, 10 Oct 2008 22:20:25 +0000</pubDate>
<dc:creator>didine</dc:creator>
<guid>http://dream1team2work3.pt.wordpress.com/2008/10/10/marketing-viral/</guid>
<description><![CDATA[Marketing Viral




EZ Ebook
templates (5 packs)


Prix de vente : 25.00€ (H.T)
Kit
Infopreneur


]]></description>
<content:encoded><![CDATA[<p align="center"><em><span style="color:#ff00ff;font-size:medium;">Marketing Viral</span></em></p>
<div>
<table id="AutoNumber2" style="border-collapse:collapse;height:1131px;" border="3" cellspacing="0" cellpadding="5" width="60%">
<tbody>
<tr>
<td width="53%" height="257" align="center"><strong><span style="font-family:Arial;">EZ Ebook<br />
templates (5 packs)</span></strong><span style="font-family:Arial;font-size:x-small;"><br />
<a href="http://go.khebbab.7123nico.3.1tpe.net" target="_blank"><br />
<img src="http://www.objectifs-reussite.com/affiliates/EZ/ezebt5_cover_sm2.jpg" border="0" alt="" width="198" height="206" /></a></p>
<p><strong>Prix de vente</strong> : <span style="color:#ff0000;">25.00€ (H.T)</span></span></td>
<td width="47%" height="257" align="center"><strong><span style="font-family:Arial;">Kit<br />
Infopreneur</span><span style="font-family:Arial;font-size:x-small;"></p>
<p><a href="http://go.khebbab.7123nico.2.1tpe.ne" target="_blank"><br />
<img src="http://www.objectifs-reussite.com/affiliates/images/Box-info2.jpg" border="0" alt="" width="200" height="205" /></a></p>
<p>Prix de vente</span></strong><span style="font-family:Arial;font-size:x-small;"> : <span style="color:#ff0000;">79.00€ (H.T)</span></span></td>
</tr>
<tr>
<td style="border-bottom-style:solid;border-bottom-width:1px;" width="53%" height="19" align="center"><span style="color:#ff0000;"><strong>Description</strong></span></p>
<p align="left"><em>Set de templates pour donner un look<br />
professionnel à vos ebooks. Finit les ebooks fades et de fond blanc,<br />
vous pourrez mettre des effets, des couleurs, dans vos ebooks. Simple<br />
d'utilisation, il vous suffit d'ouvrir le modèle qui vous plaît et<br />
d'écrire par dessus. C'est comme ouvrir un nouveau document mais à qui<br />
on aurait ajouter le design.</em></td>
<td style="border-bottom-style:solid;border-bottom-width:1px;" width="47%" height="19" align="center"><strong><span style="color:#ff0000;">Description</span></strong></p>
<p align="left"><em>Devenez indépendant financièrement en<br />
devenant infopreneur. Ecrivez vos propres ebooks avec ce kit. Il vous<br />
aide à trouver un sujet, à rédiger votre ebook, créer votre page de<br />
vente. 1 an d'hébergement offert, 1h de discussion privée pour vous </em></p>
<p><em> trouver des sujets d'ebooks et Droits de revente offerts</em></td>
</tr>
<tr>
<td width="53%" height="303" align="center"><strong><span style="font-family:Arial;">Secrets<br />
d'Achats Malins</span></strong><span style="font-family:Arial;font-size:x-small;"><br />
<a href="http://go.khebbab.7123nico.1.1tpe.net" target="_blank"><br />
<img src="http://www.objectifs-reussite.com/images/cover-SAM.jpg" border="0" alt="" width="166" height="287" /></a></p>
<p><strong>Prix de vente</strong> : <span style="color:#ff0000;">27.00€ (H.T)</span></span></td>
<td width="47%" height="303" align="center"><strong><span style="font-family:Arial;">Split<br />
Test Profits Automation System</span></strong></p>
<p><span style="font-family:Arial;font-size:x-small;"> <a href="http://go.khebbab.7123nico.5.1tpe.net" target="_blank"><br />
<img src="http://www.objectifs-reussite.com/affiliates/SplitTestProfits/images/boxmed.jpg" border="0" alt="" width="200" height="252" /></a></p>
<p><strong>Prix de vente</strong> : <span style="color:#ff0000;">27.00€ (H.T)</span></span></td>
</tr>
<tr>
<td width="53%" height="19" align="center"><span style="color:#ff0000;"><strong>Description</strong></span></p>
<p align="left">
<p><em>Guide indispensable pour vous procurer tous les produits virtuels à<br />
moindre le coût. Ne dépensez plus des dizaines d'euros pour avoir un<br />
produit que vous pouvez avoir pour quelques cents de manière légale !!<br />
Droits de revente master offert avec un site de vente.</em></td>
<td width="47%" height="19" align="center"><strong><span style="color:#ff0000;">Description</span></strong></p>
<p align="left"><em>Script étonnant qui vous permet de tester plusieurs pages de ventes<br />
à la fois. Quel titre choisir, quel prix choisir ? Pas de problème<br />
faites 2-3 pages de ventes et testez)les en ligne, tout en même temps.<br />
Statistiques détaillées.</p>
<p>Livré avec droits de revente et site en français.</em></td>
</tr>
<tr>
<td width="53%" height="262" align="center"><strong><span style="font-family:Arial;">1000<br />
Scripts 'Action' pour Photoshop</span><span style="font-family:Arial;font-size:x-small;"></p>
<p><a href="http://go.khebbab.7123nico.7.1tpe.net" target="_blank"><br />
<img src="http://www.objectifs-reussite.com/affiliates/action/images/15_Photoshop_Action_Scripts.jpg" border="0" alt="" width="180" height="210" /></a></p>
<p></span></strong><span style="font-family:Arial;font-size:x-small;"><br />
<strong>Prix de vente</strong> : <span style="color:#ff0000;">19.00€ (H.T)</span></span></td>
<td width="47%" height="262" align="center" valign="top"><strong><span style="font-family:Arial;"><br />
eBookPaper</span><span style="font-family:Arial;font-size:x-small;"></p>
<p><a href="http://go.khebbab.7123nico.9.1tpe.net"><br />
<img src="http://www.objectifs-reussite.com/affiliates/ebookpaper/ecover1.gif" border="0" alt="" width="149" height="172" /></a></span></strong></p>
<p><span style="font-family:Arial;font-size:x-small;"><br />
<strong>Prix de vente</strong> : <span style="color:#ff0000;">39.00€ (H.T)</span></span></td>
</tr>
<tr>
<td width="53%" height="19" align="center"><span style="color:#ff0000;"><strong>Description</strong></span></p>
<p align="left"><em>Donnez de l'effet à vos textes en utilisant ces scripts 'Action'<br />
pour Photoshop. Vous voulez autre chose que de ombres portées,<br />
intérieure, des contours de couleurs, ... Vous avez une collection de<br />
1000 scripts 'Action' pour vous démarquer de la concurrence et passer<br />
dans le Web 2.0...</em></td>
<td width="47%" height="19" align="center" valign="top"><strong><br />
<span style="color:#ff0000;">Description</span></strong></p>
<p align="left"><em>Avec ce<br />
logiciel, vous allez créer des ebooks en application .exe. vous<br />
pourrez ainsi personnaliser vos ebooks et les transformer en outils<br />
viraux hyper puissants. Proposez la personnalisation à vos lecteurs<br />
pour augmenter encore pus vos profits. Multiples options de sécurités.</em></td>
</tr>
<tr>
<td width="53%" height="232" align="center"><strong><span style="font-family:Arial;">Formule<br />
9 générateurs de Popup's</span><span style="font-family:Arial;font-size:x-small;"></p>
<p><a href="http://go.khebbab.7123nico.8.1tpe.net" target="_blank"><br />
<img src="http://www.objectifs-reussite.com/affiliates/popups/images/200x200box.png" border="0" alt="" width="200" height="200" /></a></p>
<p></span></strong><span style="font-family:Arial;font-size:x-small;"><br />
<strong>Prix de vente</strong> : <span style="color:#ff0000;">29.00€ (H.T)</span></span></td>
<td width="47%" height="232" align="center" valign="top"></td>
</tr>
<tr>
<td width="53%" height="13" align="center"><span style="color:#ff0000;"><strong>Description</strong></span></p>
<p align="left"><em>Pourquoi devoir choisir entre l'un ou l'autre générateur de popup ?<br />
Lequel est le meilleur ? J'aurais dû prendre celui-là au lieu de<br />
l'autre... Finit ce genre de questions. Ce pack regroupe les meilleurs<br />
logiciels de générateurs de popup's du marché. Vous les avez tous pour<br />
le prix d'un !</em></td>
<td width="47%" height="13" align="center" valign="top"></td>
</tr>
</tbody>
</table>
</div>
<p align="center"><em><span style="color:#ff00ff;font-size:medium;">Insérer le design de votre<br />
site ici</span></em></p>
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<title><![CDATA[Senior Caregivers Available In Greenville Delaware]]></title>
<link>http://delseniorcare.wordpress.com/?p=13</link>
<pubDate>Fri, 10 Oct 2008 22:13:39 +0000</pubDate>
<dc:creator>delseniorcare</dc:creator>
<guid>http://delseniorcare.pt.wordpress.com/2008/10/10/senior-caregivers-available-in-greenville-delaware/</guid>
<description><![CDATA[   If your elderly loved ones are suffering from dementia or alzheimer&#8217;s, there is only one ]]></description>
<content:encoded><![CDATA[<p><strong>   If your elderly loved ones are suffering from dementia or alzheimer's, there is only one place to turn in New Castle County Delaware. Guava Homecare </strong><a href="http://www.guavahomecare.com"><strong>http://www.guavahomecare.com</strong></a><strong> is here to lend a helping hand. The "Guava Girls" offer services such as transportation to doctors appointments, light housekeeping, meal preparation, and general respite care to assist the primary caregiver. For a full list of services available from Guava Home and Healthcare Click Here:  </strong><a href="http://guavahomecare.com/find.html"><strong>http://guavahomecare.com/find.html</strong></a></p>
<p><strong>Geriatric Care</strong></p>
<p><strong>Elder Home Care</strong></p>
<p><strong>Senior Caregivers</strong></p>
<p><strong></strong></p>
<p><strong></strong></p>
<p><strong></strong></p>
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<title><![CDATA[Are You LinkedIn?]]></title>
<link>http://pivotalbrands.wordpress.com/?p=79</link>
<pubDate>Fri, 10 Oct 2008 21:59:50 +0000</pubDate>
<dc:creator>Beth Bates</dc:creator>
<guid>http://pivotalbrands.pt.wordpress.com/2008/10/10/are-you-linkedin/</guid>
<description><![CDATA[By Beth Bates, New Media Special Correspondent
Networking is a key activity for any business profe]]></description>
<content:encoded><![CDATA[<p>By Beth Bates, New Media Special Correspondent</p>
<p>Networking is a key activity for any business professional. But, as we are all painfully aware, there are only so many hours in the day. <a href="http://www.linkedin.com">LinkedIn </a>is a great way to network with professionals worldwide 24/7/365. Imagine an infinite community of business professionals sharing leads, ideas and contacts on an ongoing basis - and its free. I find it so valuable that I use it as my business Rolodex. LinkedIn provides a myriad of services including:</p>
<ul>
<li><strong>Groups</strong> - Companies, organizations and movements can create a "group," which is essentially a network of professionals interested in a particular company or topic. Groups can be searched and are a valuable tool for targeting your questions and ideas.</li>
<li><strong>Discussions</strong> - Group members can initiate discussions about issues, events, etc. This is a great place to market a new service or get feedback about a new business idea.</li>
<li><strong>Jobs</strong> - By utilizing your network, LinkedIn is an effective tool for quality recruiting.</li>
<li><strong>Q &#38; A</strong> - If you have a question on a particular topic, the Question &#38; Answer section is incredibly helpful for getting answers from the entire LinkedIn network.</li>
<li><strong>Recommendations</strong> - I'm a firm believer that client testimonials are golden. By asking network members to recommend you as a professional, you build credibility. And remember - social networking is all about reciprocation. Don't forget to provide recommendations for professionals that you have enjoyed working with.</li>
</ul>
<p>For the newbie, it's easy to <a href="http://www.linkedin.com/">set-up an account.</a> Just keep in mind that the more complete your profile, the better. Here's an example of <a href="http://www.linkedin.com/in/bethbates">my profile</a>. I also recommend including a personalized link to your LinkedIn profile in your email signature. It's additional exposure for you and your brand and it's easy.</p>
<p>Tell us how you are getting LinkedIn - we'd love to hear your new ideas.</p>
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<title><![CDATA[Is Internet a branding or direct response medium?]]></title>
<link>http://aimdc.wordpress.com/?p=290</link>
<pubDate>Fri, 10 Oct 2008 21:36:25 +0000</pubDate>
<dc:creator>zorlu</dc:creator>
<guid>http://aimdc.pt.wordpress.com/2008/10/10/is-internet-a-branding-or-direct-response-medium/</guid>
<description><![CDATA[Fellow readers, I am sorry first of all, I haven&#8217;t done a good job in terms of updating the bl]]></description>
<content:encoded><![CDATA[<p><a href="http://aimdc.wordpress.com/files/2008/04/servis-arabasi.jpg"><img class="alignleft size-full wp-image-26" title="servis-arabasi.jpg" src="http://aimdc.wordpress.com/files/2008/04/servis-arabasi.jpg" alt="" width="180" height="120" /></a>Fellow readers, I am sorry first of all, I haven't done a good job in terms of updating the blog this week. Thanks for your emails though. I think I have had something called writer's block? or did I have an extremely busy week? well maybe both :) Today I would like to talk about branding vs direct response. Is internet a branding medium or a direct response medium? Or how do you foresee it is going to be moving forward? well well well, an email I got today from a good friend made me think about these questions again. Below, I am posting an article from John Battell, and there is a good discussion/comments underneath his post. More will be coming on this topic.<br />
<a href="http://battellemedia.com/archives/004358.php">http://battellemedia.com/archives/004358.php</a></p>
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<title><![CDATA[Internet ya no es más una tecnología de nicho, es un medio masivo y es parte integral de la vida moderna]]></title>
<link>http://todoesmarketing.wordpress.com/?p=318</link>
<pubDate>Fri, 10 Oct 2008 21:08:58 +0000</pubDate>
<dc:creator>galli02</dc:creator>
<guid>http://todoesmarketing.pt.wordpress.com/2008/10/10/internet-ya-no-es-mas-una-tecnologia-de-nicho-es-un-medio-masivo-y-es-parte-integral-de-la-vida-moderna/</guid>
<description><![CDATA[


Internet ha cambiado los hábitos de las personas y el más fuerte es el de las compras. Según u]]></description>
<content:encoded><![CDATA[<p><span class="Apple-style-span" style="border-collapse:separate;color:#000000;font-family:Arial;font-size:13px;font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:22px;orphans:2;text-indent:10px;text-transform:none;white-space:normal;widows:2;word-spacing:0;"><a href="http://todoesmarketing.blogspot.com/search/label/internet"><img style="cursor:pointer;border-width:0;" src="http://2.bp.blogspot.com/_vozVQQLDFiA/SO7QlxAKD6I/AAAAAAAAA6M/IZuMFEdxMCw/s320/internet_todoesmarketing.JPG" border="0" alt="" /></a></p>
<div id="nota_contenido" style="font-family:arial;">
<p class="nunc">
<p class="nunc">Internet ha cambiado los hábitos de las personas y el más fuerte es el de las compras. Según un estudio de<span class="Apple-converted-space"> </span><span style="color:#3333ff;">The Nielsen Company</span>, más del 85% de la población,conectada a la Web ,compró alguna vez por este medio.</p>
<p style="font-weight:bold;margin-bottom:0;color:#009900;">La red mundial</p>
<p style="margin-bottom:0;">Cada año aumenta expotencialmente la cantidad de población mundial conectada a Internet. Mientras que en 2005 lo estaban 627 millones de personas, a fines del año pasado se registró el récord de<span style="font-weight:bold;"><span class="Apple-converted-space"> </span>875 millones.</span><br />
Recientemente, The Nielsen Company publicó un informe sobre el<span class="Apple-converted-space"> </span><span style="font-weight:bold;">hábito de comprar por Internet</span>, y en él se afirma que más del 85% de la población del mundo on line utilizó alguna vez la web para realizar una compra, el 40% lo hace desde hace dos años y más de la mitad de los usuarios son compradores regulares.</p>
<p style="margin-bottom:0;">
<p style="font-weight:bold;margin-bottom:0;color:#009900;">Latin style</p>
<p style="margin-bottom:0;">En cuanto a la región de América latina, el porcentaje de consumidores que alguna vez realizaron alguna compra por Internet asciende al 79%, siendo Brasil el abanderado, con el 87% de los usuarios que lo han hecho, seguida por Chile (77%) y tercero se ubica Argentina, con el 74%. En lo que respecta a los compradores frecuentes por la Web, durante el último mes, en el país lo han hecho el 26% de los usuarios.</p>
<p style="margin-bottom:0;">
<p style="font-weight:bold;margin-bottom:0;color:#009900;">Análisis sobre los ítems que más se comercializan</p>
<p style="margin-bottom:0;">En el primer puesto están los libros y los best sellers, con el 41%, seguido por los accesorios, vestuario y zapatos con el 34% y los videos, DVDs y juegos con el 24%. Desde un punto de vista regional, los equipos de electrónica, como los televisores y las cámaras digitales, con el 45%, encabezan la lista de ítems que se adquirieron en la región durante los últimos tres meses. Seguidos por los libro (39%), los videos, DVDs y juegos con el 26%. Siguiendo con esta tendencia, en Argentina, el ítem más comprado en los últimos tres meses fueron los equipos de electrónica, alcanzando el 50%.</p>
<p style="margin-bottom:0;">
<p style="margin-bottom:0;font-weight:bold;color:#660000;"><span style="font-size:85%;">Fuente: Celano Gómez, Infobrand</span></p>
</div>
<p></span></p>
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<title><![CDATA[History of marketing]]></title>
<link>http://freescience1.wordpress.com/?p=560</link>
<pubDate>Fri, 10 Oct 2008 21:03:19 +0000</pubDate>
<dc:creator>zeynel</dc:creator>
<guid>http://freescience1.pt.wordpress.com/2008/10/11/history-of-marketing/</guid>
<description><![CDATA[Wikipedia for Edward Bernays says:
One of Bernays&#8217; favorite techniques for manipulating public]]></description>
<content:encoded><![CDATA[<p>Wikipedia for <a title="Edward Bernays rediscoverer of marketing" href="http://en.wikipedia.org/wiki/Edward_Bernays">Edward Bernays</a> says:</p>
<blockquote><p>One of Bernays' favorite techniques for manipulating public opinion was the indirect use of "third party authorities" to plead his clients' causes. "If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway," he said. In order to promote sales of bacon, for example, he conducted a survey of physicians and reported their recommendation that people eat hearty breakfasts. He sent the results of the survey to 5,000 physicians, along with publicity touting bacon and eggs as a hearty breakfast.a</p></blockquote>
<p>How interesting. This fact was known to marketers since the dawn of history. The fact that in the 21st century a wise observer of society thinks it was discovered in the 20th century shows how stealth the process has been. People do not realize that religion was invented by PR people using "modern" marketing techniques. Humans will do whatever they are told if told by higher authority called gods. Gods are the results of branding no different than branded commodity.</p>
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<title><![CDATA[The commoditization of Branding.]]></title>
<link>http://davidmoyle.wordpress.com/?p=45</link>
<pubDate>Fri, 10 Oct 2008 20:53:38 +0000</pubDate>
<dc:creator>David Moyle</dc:creator>
<guid>http://davidmoyle.pt.wordpress.com/2008/10/10/the-commoditization-of-branding-2/</guid>
<description><![CDATA[I went to a new networking group last night that a friend of mine is trying to start. It&#8217;s cal]]></description>
<content:encoded><![CDATA[<p>I went to a new networking group last night that a friend of mine is trying to start. It's called the "OC Tweetup". It's for local people who use twitter for social networking in order that we can all get to know each other personally.</p>
<p>A few of us got to talking about how branding is seemingly becoming something that small businesses seem to view as a commodity. Something that should be auctioned off to the lowest bidder for service that is "good enough" because they feel they can't afford to do it properly. Or, is it that, in a world of "I want it faster" and "I want it cheaper", we, as a whole, have come to expect the best for very little money?</p>
<p>One of my colleagues suggested the next part of the lifecycle of graphic design is automated design. Where you go to a web site, answer some questions, and the computer does it for you. This sounds cool from a programming perspective. But, what about true branding by traditional, accepted processes? Could the "survey" be made to incorporate enough to understand the real target audience of the new product? Do we rely on what the new business owner thinks his customers want in a brand communication?</p>
<p>With many industries seeming to fall into the whirlpool-like spiral of price competition, where customer service is the first thing to be sacrificed, is it possible that the proper branding of a company or product is falling victim to the trend?</p>
<p>Or, is it that we just don't expect people to pay attention for very long? So we want to create something fast, for as little money as possible, see if it takes off like a rocket and becomes the trend of the moment, make millions, and get out just as fast. And, if that doesn't happen, at least there wasn't a large outlay upfront on development and marketing.</p>
<p>It seems I see small businesses popping up all over. Whether it be a new yogurt shop, restaurant, or trendy gift shop. And, before I get a chance to go check them out, they are gone and the building is vacant.</p>
<p>Is this the new American Dream? Try to get rich quick, and get out quicker, but not invest anything trying? Or am I all wet?</p>
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<title><![CDATA[Trying to be Smart]]></title>
<link>http://tarmacphilosopher.wordpress.com/?p=219</link>
<pubDate>Fri, 10 Oct 2008 20:52:51 +0000</pubDate>
<dc:creator>tarmacphilosopher</dc:creator>
<guid>http://tarmacphilosopher.pt.wordpress.com/2008/10/10/trying-to-be-smart/</guid>
<description><![CDATA[
I think my editor has some personal vendetta against yours truly that I am not aware of.  The evid]]></description>
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<p>I think my editor has some personal vendetta against yours truly that I am not aware of.  The evidence is pretty damning: he chuckles every time I get miffed about something, purposely assigns me to drive the cars he knows cause me trouble, and sends me on overseas assignments at the moment when I am least inclined to go abroad.  Apparently I produce better work when I am in dire straits.  So he says.  Does this count as abuse?</p>
<p>Here is the grand quandary: I know he does it for the benefit of the Publication.  It’s just my bad luck that what is best for the Publication happens to be what is generally bad for me.  The best writing I do is not when I’m under pressure, or when I’m excited to be an intrepid reporter, or when I’m being repressed by the violence inherent in the system.  I write the best simply when I have a thick frown.  My editor knows this, and goes to great lengths to keep my frown consistent and my feathers ruffled.</p>
<p>Case in point: “Hey, J-, I’ve got a beat for ya.  Here’s the keys to a 2009 Smart ForTwo.  Drive it for a week.”</p>
<p>Now I have tolerance for most cars.  Cars are not like people. They don’t do things that make you hate them because they can’t do anything.  They are inanimate objects, so therefore, it is not their fault if they are grade-A pieces of flying cow-pie.  Thus cars have an innocence about them: you can’t hate a car if it is bad, you can only hate the people who made it that way.</p>
<p>With the Smart ForTwo, there is something about its sneering little face and miserable scrotum-like shape that develops within me an irrational hatred towards it.  It is the epitome of an automotive gimmick.  No matter what the boffins and clueless mainstream media buffoons say, its fuel economy is not spectacular, and when it does drink, it demands spicy premium.  Cha-ching.  So can we stop with the green argument and actually talk about it as a car?  It is not made from biodegradable young saplings, and it does not shit artesian spring water.   It’s got seats and a steering wheel, and a little motor that puts out carbon dioxide like all the rest.  It is NOT special.</p>
<p>And that is the reason why I dislike the Smart.  Slick marketing and an undeniably noticeable presentation has rendered the Smart a cultural icon without any sort of meat or background to back it up.  The Smart is sort of an automotive incarnation of Barack Obama.</p>
<p>Walking out of the Publication’s humble offices and seeing your assignment parked next to a brand-new Dodge Challenger SRT8 tester is a demoralizing experience rivaling the realization that you’ve lived your entire life in the Matrix.  Every great accomplishment you have achieved in life was part of a simulation; it never happened.  I personally felt like all my years of journalistic experience, the misery I put up with for the sake of my craft, had all been in vain.   Opening the plastic door of that Smart had to be the greatest anti-climax of my life.  I was prepared to give the most biased, one-sided, dishonest, personally-motivated opinion of my entire career.</p>
<p>Wow, this thing has a lot of room inside.  The first thought that went through my mind was positive, so that’s no good.  I should have been complaining.  Okay, let’s fire up this guinea pig of a motor.  Oy, it sounds pitiful.  Memories of the unmistakable clatter of the old Volkswagen Beetle’s air-cooled “engine” came to mind.  The Smart I was driving was the base “Pure” model, MSRP $11,990, and had about as many bells and whistles as a wooden plank.  Considering the state of the financial world at this time, twelve grand for a car the size of a Roma tomato seems like wishful thinking on the part of Daimler’s bookkeepers.  This “Pure” had the standard 1 liter 3-cylinder gasoline, which runs on (remember this one, folks?) premium fuel.   That’s right.  The “fuel efficient, green” car of the year runs on the expensive stuff.   That is properly batty.</p>
<p>The idea for the Smart was originally dreamt up by the Swiss watchmakers Swatch, back in the early 1990’s.  Spearheaded by Swatch CEO Nicholas Hayek, the designs and plans to create the ultimate, efficient city car were shopped around to various manufacturers.   General Motors shunned the idea as being potentially unprofitable. (And that was back when GM stock was worth more than your 5-year old’s milk money!)    Volkswagen wanted in, but had to back out just as fast;  their financial situation at that time was too dire to take up the hefty new idea.  Finally, in 1994, it was Daimler-Benz who agreed to build the “Swatchmobile” in purpose-built “Smartville” in Hambach, France.</p>
<p>In 1998, after its debut at the Frankfurt Motor Show in 1997, the first Smart ForTwo rolled off the assembly line, greatly modified from Hayek’s original vision.   The biggest change was Mercedes’ scrapping of the “super-super-super eco-friendly” part of Swatch’s plan.  Instead, the Smart got a petrol engine. A small petrol engine, mind you, but a petrol engine nonetheless. Not so innovative, especially for the Swiss.  They did not like it.  Heavy losses and disputes did not help, either, and the joint venture between watchmaker and carmaker had to end.  Daimler has since held the Smart phenomenon close to their bosom, and over the last ten years, coaxed it forward into the world automotive theater.  Now the Smart is available in North American markets such as Canada, Mexico, and the US; and most recently, Daimler AG has introduced the car to Asian markets: China, Japan, and Taiwan.</p>
<p>It is all well and fine, this expansion.  Yet the amateur economist in me cannot figure out one market: North America.  The reason why the demand for the Smart is so high in Europe is because street in Europe is a precious commodity.  Centuries of urban build-up has rendered the classic European city a no-man’s land for most vehicles of American proportions.  Rome is literally ancient, and I do not think the Caesars had Citroens and Alfas in mind when they were building the Eternal City’s byways and highways.  Neither did the Anglo-Saxons consider queues and traffic patterns when they were building out London.  In the New World, city planning was used, streets were mapped, roads were laid all from scratch.  America’s transportation infrastructures are comparatively young to those in the Old World.</p>
<p>As population increases, the amount of road in Europe does not, therefore it is necessary for cars to decrease in size to be able to utilize what road Europe has left.  Here in the grand old US of A, we have lots of space to build extra-wide parking spaces and extra-wide interstates.  Main Street USA is one big wide swath of beautiful, jet-black, steaming asphalt.  We are the nation of the great American highway, the Route 66s, the interstates.  We have roads leading in and out of our arses.  So who needs a Smart?</p>
<p>Pleasant thoughts like this ran through my head as I puttered down a massive street in southern California.   The car was just too damn small.  I could do a bloody u-turn without leaving my lane.  Also, I had a feeling that I would look better in the car if I had a paper bag over my head.  Just for anonymity’s sake.</p>
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