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While temperature is falling in big parts of the world, people from Oceanian countries are welcoming the warm weather and planning their perfect summer.
Summer is a perfect time to have fun & relax. Go down to the beach with some friends, have a BBQ, drive around in a convertible, take a sunbath, swim & surf or crash a pool party.

Last year, Coca-Cola New Zealand promoted "Summer As It Should Be" with a series of modern pin-up prints, featuring local bikini beauties ready to dive into surf and sand with their board-size bottles of Coke.

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Elvgren commenced studies at the Minneapolis Art Institute, and later studied (and even taught) at the Chicago Academy of Art. His parents first encouraged him to study architecture, but shortly after starting his studies he decided to pursue art instead. Some of Gil's fellow students were Al Buell, Andrew Loomis, Coby Whitmore, Robert Skemp and Ben Stahl. Many of his academy friends would later also work for Coca Cola.

Elvgren graduated from the Academy during the depression at the age of twenty-two. Elvgren first job was one for one of the major US advertising agencies, Stevens and Gross. One of their most exciting clients was Coca-Cola. Elvgren contributed to several Coca-Cola ads. No artist working for Coke could sign his work, but Elvgren’s hand & style remain very recognizable.

Elvgren’s work also mirrors the sheer, nostalgic revery that the breathtaking illustrations of Haddon Sundblom's "Coca-Cola" Santa’s evoke. No wonder, as Elvgren quickly became a protégé of the legendary Sundblom. The old master taught his star pupil the lush brush stroke technique that makes Elvgren's girls such glowing wonders.

Elvgren conveys the ideal of real life, fun, beauty and sensuality in every of his paintings. Never sexual, always sensual, their style is the epitome of the age of elegance in which he lived.
He spent extreme amounts of time posing the models for the pre-painting photograph. Elvgren always looked for models with vitality and personality, and chose young girls who were new to the modeling business. He felt the ideal pin-up was a 15 year old face on a 20 year old body. In some cases, he combined the body of one girl and the face of another to achieve the desired result.

In 1937, Gil began painting calendar pin-ups for Louis Dow, one of America's leading publishing companies. These artworks are easily recognizable because they are signed with a printed version of Elvgren's name, as opposed to his later cursive signature. Dow paintings were often published first in one format, then painted over with different clothes and situations.

Around 1944, Gil was approached by Brown and Bigelow, a firm that still dominates the field in producing calendars and advertising specialties. They offered him $1000 per pin-up, which was substantially more than Dow was paying him. Elvgren signed on with B&B. Gil's Brown and Bigelow images all contain his cursive signature. Elvgren painted twenty calendar girls each year, ranging from the girl next door letting her dog out, to brave rodeo heroines & water skiing action girls.

Besides a successful career in advertising, Gil Elvgren also did a lot of magazine illustrations. His pretty girls also appeared on many billboards, the same image sometimes modified a bit to sell more than one type of product.

According to Elvgren author & art collector Louis Meisel: "Between the mid-1930s and early 70s, Elvgren produced over 500 paintings of beautiful girls and women. As the decades progressed, the paintings just kept getting better and better. Elvgren continually surpassed himself, always improving in composition, ideas, color and technique."

The beautiful Elvgren girls are never portrayed as a femme fatale. They are stylized ideals in which the realities and essentials of female form and expression are heightened and exalted artistically. Their charms are revealed in that fleeting instant when she's been caught unaware in what might be a surprising, sometimes even embarrassing situation. She is intruded upon as she takes a bath. Her skirts get caught in elevator doors, hung up on faucets, and entangled with dog leashes. The elements conspire in divesting her of her clothing. The Elvgren girls, pictured in a variety of fun and clever contexts, are life-affirmative art of the highest order.

Elvgren died in 1980, at the age of 66. Lately, there’s a resurgent interest in his work and prints of his pictures are still bestsellers. Today, Elvgren is recognized as one of the top image makers & glamour artists of the 20th century.

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Burlesque ist Retro, Burlesque ist die elegante, saubere und prachtvolle Art des Sriptease. Burlesque hat Seele. War das schon immer so oder kommt es uns heute mit unseren reizüberfluteten Augen nur so vor, dass Frau beim Burlesque Würde und Stolz behält. Sind wir eben einfach derberes, platteres gewohnt?

Popkulturikone Betty Page ist Wahrzeichen des 50er Jahre Pin ups, Fetisch und Burlesque-Tanz. Sie prägte nicht nur eine Ära sondern ist auch heute noch Inspiration und Muse der Modeszene. Der Rockabilly Retrostyle kommt ohne sie nicht aus.

Die erotisch naiver Art ihrer Selbstdarstellung fasziniert über Jarzehnte Hinweg Männer aber auch Frauen. Einzigartig ist ein jüngeres Interview mit ihr bei dem sie jedoch als gealtertes einstmaliges Sexsymbol dem Zuschauer verborgen bleibt.

In Betty Page Fußstapfen tritt heute Dita von Teese. Vom gewöhnlichen Tabledancemädchen schaffte sie es mit einem cleveren Medienumgang zum akzeptierten und hochklassigen Showgirl zu avencieren.

Dita von Teese, imitiert nicht nur den Burlesquetanz. Sie gab ihm auch ein neues Gesicht. Im letzten Jahrzehnt wandelte sich auch das Zuschauerklientel. Von der Untergrund Fetischszene hin zum tendigen Mainstream Amusement. Diese Mode lebt von und mit ihren Assesoirs. Strumpfhosen, Highheels und Korsetts dienen der Wandlung hin zu einer Phantasiefigur, einem Showgirl.  Die exotische Kleidung, das Verkleiden ist sicherlich mit Grund dafür, das immermehr weibliche Zuschauer fasziniert sind von dieser eindruckvollen Performents.

Burlesquetänzerinnen strahlen eine unheimlich intensive sexuelle Kraft und ein positives Körpergefühl aus. Burlesque-girls sind keine Mädchen die natürlich wirken wollen. Sie kreieren sich selbst für die Bühne, für ein Publikum neu. Die Verführung des Publikums erfolgt mit Charme, typischen retro Posen und einem Augenzwinkern. Bei der Entwicklung einer Showfigur spielt das Thema eine große Rolle das durch hochwertige Assesoirs lebendig wird.

In einem Interview spricht Dita von Teese über die Liebe ihrer weiblichen Zuschauer zu dem Glamour des Burlesque:

Dita von Teese, das Showgirl auf der Bühne:

Catwalk is burlesque, so Dita von Teese. Dita arbeitet bereits mit 15 Jahren selbst in einem Lingeriegeschäft und spricht über ihre liebe zu Point-schuhen und Korsetts. Hat nicht jedes Mädchen und Frau eine Liebe zu ihren Kleidern oder bestimmten Assesoirs die zu einem guten und sexy Körpergefühl beitragen? Viele Frauen lieben Handtaschen, Schuhe oder Halsketten, die ein Hilfsmittel sind um die eigene Persönlichkeit nach außen zu tragen. Ein kleines Showgirl steckt also in fast jeder von uns.

Dita weiss wie wichtig Mode für den Ausdruck der eigenen Persönlichkeit ist. Sie macht deutlich, das trotzdem sie auf der Bühne für das Publikum performt, Lingerie trägt um sich selbst gut zu fühlen:

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