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bukusmart — Fri, 18 Jul 2008 21:19:22 +0000

Who is the real Smart and Kuat? Biskuat or Bismart? (21.06.07)

ronaldsipahutar — Fri, 18 Jul 2008 18:13:43 +0000

Who is the real Smart and Kuat? Biskuat or Bismart?

Jadi Kuat aja ga cukup! Itu kata Bismart salah satu product dari Umbrella Brand Gery – Garuda Food

Dan Biskuat dari Danone hanya berkata “Saatnya jadi Macan” .

Dibawah ini adalah tabel perbandingan dari kedua product tersebut. Kita sudah lihat context yang mereka sampaikan. Now Lets discuss about the content.

Since Brand Value itu hadir dari Akumulasi nilai Brand Integritynya alias What you over is What you shall deliver.

Brand	Biskuat						Bismart
Varian	Energi	Energi	Vanilla	Coklat	Coklat	Susu	Biskuit	Biskuit
Varian	Energi	Energi	Krim	Krim	Krim	Susu	Coklat	Coklat
Price	Rp 4.825	Rp 1.325	Rp 1.695	Rp 3.250	Rp 1.750	Rp 1.450	Rp 1.100	Na
Ingredients / gr	285	77	57	124	57	60	77	37
Lemak	v	v	v	v	v	v	v	v
Protein	v	v	v	v	v	v	v	v
Kolin							v	v
A	v	v	v	v	v	v
B1	v	v	v	v	v	v	v	v
B2	v	v	v	v	v	v	v	v
B3 (Niasin)	v	v	v	v	v		v	v
B5						v
B6	v	v	v	v	v	v	v	v
B12	v	v	v	v	v	v
D	v	v	v	v	v	v
E	v	v	v	v	v
Asam Folat	v	v	v	v	v
Kalsium	v	v	v	v	v	v	v	v
Selenium	v	v	v	v	v
Zat Besi	v	v	v	v	v		v	v
Iodium	v	v	v	v	v
Seng	v	v	v	v	v
Kalium
Natrium	v	v	v	v	v	v	v	v

* harga dari struk belanja di Indomaret

Biskuat memberikan 9 Vitamin dan 6 Mineral untuk membuktikan bahwa ini biscuit untuk jadi Macan.

Bismart memberikan 4 Vitamin dan 3 Mineral + Kolin

Secara Content jelas hanya Kolin yang membedakan antara Bismart dan Biskuat. Pertanyaannya apakah Kolin merupakan indicator yang membuat smart?

Berlebihankah Bismart mengklaim “smart”? atau Biskuat yang underclaim dengan hanya mengatakan “Kuat”?

Secara Content kita sudah bisa langsung bandingkan bahwa Biskuat Leading 5 vitamin dan 3 Mineral dari Bismart yang hanya leading 1 Kolin.

Menarik bukan? Saya sengaja tidak membahas soal rasa atau hal2 yang sifatnya subjectif agar kita semua bisa bicara berdasarkan fakta-fakta yang kita lihat.

(objective and based on data)

So, Who is the real Smart and Kuat? Yang jelas secara kategori “kuat” fakta memastikan bahwa Biskuat lebih kuat dari Bismart.

Namun siapa yang lebih smart? Apakah 5 Vitamin yang tersisa tidak sebanding dengan 1 kolin? Hmm secara jumlah harusnya 5 vitamin lebih baik.

Namun secara benefit? Kolin lebih baik dari Vitamin A, D, B6, B12, E? hmmm butuh Ahli Gizi mungkin ya buat jawabnya..

Secara Market Bismart memang menantang si Biskuat, Bismart dengan mengandalkan 2 varian berani melawan 6 Varian dari Biskuat.

Pertarungan ini sendiri justru akan menjadi justifikasi yang jelas are smart enough to challenge the Leader with 1 Kolin?

Or are you strong enough to beat your contender with all your Content?

Iklan adalah media untuk menyampaikan janji dan ini adalah Brand Promise, seberapa provokatifpun isi iklan kita mengklaim kehebatan product kita jika tidak didukung dengan deliver nyata dari product kita itu akan hanya menggerus Brand Value kita karena Brand Integrity is the important things.

Walk your Talk guys!

Who is the real Smart and Kuat? Biskuat or Bismart? Fact told you and your task to resume and decide.

Muy smarts no?

frentebtl — Fri, 18 Jul 2008 17:37:56 +0000

Looking for a name here - Something witty to follow

knavehart — Fri, 18 Jul 2008 16:42:13 +0000

Ok, I haven't come up for the title of this yet, Its about my future, which of course is unknown. I thought about calling it My Undiscoverd Country - but that is really a reference to life after death, and that's not really how i want to think about my romantic life. I don;t want to call it Letters to Found Loves' well because I am more original than that, plus i don't want found loves. I do want to find someone I eventually share my life with, but I also want to find people who share my interests, and sense of adventure and humor. Like everyone else I want to belong - Even those of who staunchly reject social norms and conventions find ways of sharing common interests (and the internet has been a great place for them.)

Finding a name is important thing. Names define and empower us. Titles reflect what the content and intention is (one can only speculate what I was thinking when I came up with Exile in Geeksville I guess)

So I looked to others for examples and in looking I found some interesting blogs I want to take a moment to share with you.

- This Fish Needs A Bicycle - This is the Blog of one Heather Hunter, It chronicles the last 6 years of her life or so, starting with her break up with "J" (Jimmy Carter? JJ from Good Times? the Joker?) I don't know if she ever reveals who he is, I am only two years into her archive and he is still "J" Psuedonyms like this in a blog confuse me, because everyone who knows her, knows who "J" is, and those who don't have no clue, why hide his identity?

- Just Waiting to be Screwed Over - The Blog of a very pessimist dater from Canada - I can't help but think the attitude going is going to affect the outcome.

- Grow Some Testicles - Four single young ladies have figured out the secret to dating in New York: Gentlemen, grow some testicles - Apparently these bloggers have moved on to some new things, but I am looking forward to seeing what they had to say

there are tons of them out there - and i enjoyed some of them, but I don't want to be just another I am single in the city boo hoo blogs - That is part of the reason I have Geeksville be about more than just that. Stuff is happening for me. Some of it is exciting, some of its scary, some of it just sucks, but as Mr. Ted "Theodore" Logan said, "Strange things are afoot at the Circle K"

Stay tuned...

Undercover Parking

lepleinmonty — Fri, 18 Jul 2008 10:33:34 +0000

How do find undercover parking?

You can't!

Why?

Because it's 'Undercover' !